Performance Marketing Manager

FB Education Services; Tamil Nadu; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Fueling Brains Academy in Chennai, Tamil Nadu, is seeking a data-driven Performance Marketing Manager to lead customer acquisition for childcare brands across Canada and the USA. You will own planning, setup, optimization, and measurement of campaigns on Google Ads and Meta Ads, driving qualified inquiries, campus tours, and enrollments.

The role emphasizes testing, optimization, and collaboration with content, design, analytics, and CRM teams to maximize ROAS and lead quality while aligning

Qualifications

• 4–6 years of hands-on experience in performance marketing, paid media, SEM, or digital advertising.
• Deep practical expertise in Google Ads and Meta Ads Manager, with proven lead-generation experience.
• Strong knowledge of targeting, retargeting, keyword strategy, bidding, budget optimization, and campaign experimentation.
• Hands-on experience with GA4, Google Tag Manager, conversion tracking, attribution, CRM data, and reporting.
• Strong understanding of CPL, CPA, ROAS, CTR, CPC, conversion rates, and lead quality.
• Experience with A/B testing, landing-page optimization, and conversion-rate optimization.

Responsibilities

• Own the planning, setup, management, and optimization of campaigns across Google Ads and Meta Ads.
• Manage Search, Performance Max, Display, YouTube, remarketing, lead-generation, and conversion campaigns.
• Optimize targeting, keywords, audiences, bidding, and budgets to improve CPL, CPA, ROAS, lead quality, tours, and enrolments.
• Conduct competitor, keyword, audience, and geographic market research to uncover new growth opportunities.
• Plan and evaluate A/B tests across creative, copy, audiences, offers, lead forms, and landing pages.
• Partner with content and design teams to develop performance-focused creative.
• Identify opportunities to improve landing pages, user journeys, and conversion rates.
• Own campaign measurement and tracking across GA4, Google Tag Manager, pixels, UTMs, Meta Conversions API, and CRM data.
• Connect advertising and CRM data to understand lead quality and the inquiry-to-enrolment journey.
• Turn performance data into clear insights, recommendations, and budget decisions.
• Collaborate with web, CRM, admissions, and campus teams while supporting SEO, local listings, backlinks, and emerging acquisition opportunities.

Skills

Performance marketing

Google Ads

Lead generation

Campaign optimization

Education

Bachelor's or Master's degree in marketing or related field

Tools

GA4

Google Tag Manager

CRM systems

Job description

Performance Marketing Manager

Location: Chennai, Tamilnadu

Employment Type: Full-time, salaried

Minimum Experience: Experienced

Overview

Fueling Brains is looking for a hands‑on, data‑driven Performance Marketing Manager to drive customer acquisition across our childcare brands and campuses in Canada and the USA. This is a true individual‑contributor role for someone who loves being in the platforms - building campaigns, digging into data, testing ideas, optimizing spend, and turning advertising investment into qualified parent inquiries, campus tours, and enrolments. If you know how to connect media performance with real business outcomes, we’d love to hear from you.

Key Roles & Responsibilities

Paid Media & Performance

• Own the planning, setup, management, and optimization of campaigns across Google Ads and Meta Ads.
• Manage Search, Performance Max, Display, YouTube, remarketing, lead‑generation, and conversion campaigns.
• Optimize targeting, keywords, audiences, bidding, and budgets to improve CPL, CPA, ROAS, lead quality, tours, and enrolments.
• Conduct competitor, keyword, audience, and geographic market research to uncover new growth opportunities.

Testing & Conversion

• Plan and evaluate A/B tests across creative, copy, audiences, offers, lead forms, and landing pages.
• Partner with content and design teams to develop performance‑focused creative.
• Identify opportunities to improve landing pages, user journeys, and conversion rates.

Analytics & Growth

• Own campaign measurement and tracking across GA4, Google Tag Manager, pixels, UTMs, Meta Conversions API, and CRM data.
• Connect advertising and CRM data to understand lead quality and the inquiry‑to‑enrolment journey.
• Turn performance data into clear insights, recommendations, and budget decisions.
• Collaborate with web, CRM, admissions, and campus teams while supporting SEO, local listings, backlinks, and emerging acquisition opportunities.

Required Skills & Qualifications

Performance Marketing Expertise

• 4–6 years of hands‑on experience in performance marketing, paid media, SEM, or digital advertising.
• Deep practical expertise in Google Ads and Meta Ads Manager, with proven lead‑generation experience.
• Strong knowledge of targeting, retargeting, keyword strategy, bidding, budget optimization, and campaign experimentation.

Analytics & Optimization

• Hands‑on experience with GA4, Google Tag Manager, conversion tracking, attribution, CRM data, and reporting.
• Strong understanding of CPL, CPA, ROAS, CTR, CPC, conversion rates, and lead quality.
• Experience with A/B testing, landing‑page optimization, and conversion‑rate optimization.
• Strong analytical skills with proficiency in Excel or Google Sheets.

Communication & Collaboration

• Strong written and verbal English communication and stakeholder‑management skills.
• Ability to independently manage multiple campaigns, markets, budgets, and priorities.
• Flexibility to maintain reasonable working‑hour overlap with North American teams when required.

Preferred Skills

• Experience managing campaigns targeting Canadian and/or U.S. audiences.
• Bachelor’s or master’s degree in marketing, business, or a related field.
• Google Ads, Google Analytics, and/or Meta certifications.
• Experience with multi‑location or lead‑generation businesses and working knowledge of SEO and local search.

Equal Opportunity Statement

Fueling Brains Academy is an equal opportunity workplace, and we are committed to building and fostering an environment where our employees feel included, valued, and heard. We believe that a strong focus and commitment to diversity and inclusion enables us to truly make early childhood education an enabler for wide-reaching change. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.