Manager, Performance Marketing

Learneo; India; Hybrid; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Medical coverage

Life insurance

Remote-friendly

Flexible hours

Wellness stipend

Job summary

Learneo is seeking a data-driven and strategic Manager for Performance Marketing to lead paid marketing initiatives and drive scalable growth. You will optimize media performance and contribute to our full-funnel marketing strategy, working across Marketing, Data, Engineering, Product and Finance to improve performance.

You’ll lead end-to-end campaigns across Google, DV360, Meta, UAC, and more; shape audience strategy; establish measurement frameworks; manage agencies and vendor relationships;

Qualifications

• 7-12 years in Paid Media, Growth Marketing and Performance Marketing.
• Full-funnel campaigns and global media strategies knowledge.
• Strong analytical mindset with expertise in attribution, MMM and full-funnel metrics.
• Cross-functional collaboration with negotiation and peer influence.
• Experience with cross-platform tools and affiliate marketing.
• Background in DTC and subscription-based models is desirable.
• Managerial experience with remote teams.

Responsibilities

• Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels.
• Own end-to-end campaign strategy and execution across Google Search, DV360, PMax, Meta, UAC, ASA.
• Own audience strategy across the funnel, including segmentation and remarketing.
• Define the measurement framework with attribution, incrementality testing, MMM.
• Manage relationships with agencies, platform partnerships, and vendor agreements.
• Build, develop, and mentor the paid media team for high performance.
• Deliver regular performance reporting with CAC, ROAS, LTV, CPI.
• Pilot emerging ad formats and AI-powered campaigns; translate results into scalable improvements.
• Articulate investment plans and performance results in structured formats.
• Run structured A/B tests and optimize landing pages and bidding strategies.
• Build and manage a global affiliate program.
• Partner with Data, Product, Finance, and Legal to align investments with growth goals.

Skills

Paid Media

Growth Marketing

Performance Marketing

Google Ads

Meta Ads

DV360

GA4

Affiliate Marketing

DTC & B2C

Remote team leadership

Tools

Google Ads

Meta Ads

DV360

GA4

TikTok Ads Manager

Looker

Job description

About Learneo

Learneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.

About Quillbot

Quillbot was founded in 2017 with a mission to help students and professionals—especially those learning English—strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

Role Overview

We’re seeking a data-driven and strategic Manager for Performance Marketing to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance

Responsibilities

• Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
• Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
• Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
• Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
• Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
• Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
• Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
• Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
• Articulate the investment plan and performance results in structured presentation and reporting formats
• Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
• Build and manage a global affiliate program, designing commission models that drive incremental sales
• Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

Qualifications

• 7-12 years in Paid Media, Growth Marketing and Performance Marketing.
• Full-funnl campaigns and global media strategies knowledge
• Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
• Experience working with cross-functional teams with strong bias to negotiation and peer influence
• Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
• Experience with Affiliate marketing
• Background on DTC and B2C. Previous experience on subscription-based business models desired.
• Managerial experience with remote teams
• Experience on selecting and managing Media Agencies overseas
• Familiarity with AI and writing tools is a bonus.
• Competitive salary and annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation & leaves of absence (menstrual, flexible, special, and more!)
• Developmental opportunities through education & developmental reimbursements & professional workshops
• Maternity & parental leave
• Hybrid & remote model with flexible working hours
• On-site & remote company events throughout the year
• Employee referral program
• Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India.

We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

• Relevant professional experience
• Skills and expertise
• Scope and responsibilities of the role
• Internal equity considerations

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.

Equal Employment Opportunity Statement (EEO)

We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.