Digital Marketing Manager

Mokobara; Bengaluru Urban; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Mokobara in Bengaluru is seeking a Performance Marketing Manager to own and scale paid marketing across Meta, Google, and leading marketplaces. You will drive end-to-end performance from acquisition to repeat, balancing creative testing, budget pacing, and analytics.

The ideal candidate has 2–5 years in performance marketing, hands-on experience with Meta Ads and Google Ads, and a data-driven mindset. You will collaborate with cross-functional teams and marketplace partners to optimize listings,

Qualifications

• 2–5 years of experience in performance marketing, ideally in fast-paced D2C brands or agencies.
• Proven experience owning end-to-end performance budgets with accountability for outcomes.
• Strong hands-on expertise across Meta and Google ads and marketplace platforms.

Responsibilities

• Lead campaign planning and execution across marketplaces.
• Plan and optimize festive sales and mega events.
• Monitor performance and drive real-time optimizations.
• Own budget planning, pacing, and channel efficiency.

Skills

Performance marketing

Budget management

Meta Ads

Google Ads

Marketplace advertising

Data analysis

Stakeholder management

Ownership

Tools

Meta Ads Manager

Google Ads

Job description

We’re looking for a Performance Marketing Manager to own and scale our paid marketing efforts across Meta, Google, and India’s leading marketplaces (Amazon, Flipkart, Myntra, etc.). This role sits at the intersection of growth, data, and execution – owning end-to-end performance outcomes across the funnel, from acquisition to conversion and repeat.

Key Responsibilities

• Lead campaign planning and execution across key marketplaces, aligned with business priorities and sale calendars.
• Plan, execute, and optimize festive sales, mega events, and BAU bursts across marketplaces.
• Work closely with marketplace POCs to track mid-event performance, identify trends, monitor competitive activity, and drive real-time optimizations.
• Partner with marketplace ops and internal stakeholders to ensure smooth execution and hygiene across listings, inventory readiness, and campaign setups.

Performance Marketing (D2C)

• Own and scale paid performance marketing across Meta (Facebook & Instagram) and Google (Search, Shopping, Display, YouTube).
• Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara’s D2C business.
• Lead creative experimentation and testing across formats, messaging, audiences, and landing pages to continuously improve performance.
• Own budget planning, allocation, pacing, and efficiency across channels.
• Track and monitor core performance metrics on a daily basis.
• Conduct deep-dive performance analysis and root-cause diagnostics to identify growth opportunities and fix leakage.

What Makes You a Great Fit

• 2-5 years of experience in performance marketing, ideally in a fast-paced D2C brand or agency environment.
• Proven experience owning end-to-end performance budgets with clear accountability for outcomes.
• Strong hands-on expertise across Meta, Google Ads, and marketplace advertising platforms.
• Highly data-driven - comfortable diving deep into numbers, dashboards, and insights.
• A natural stakeholder manager - able to work seamlessly with internal teams, external partners, and marketplace POCs.
• Bias for action, ownership, and continuous improvement.