Performance Marketing Manager

Weekday 1; Bengaluru; On-site; INR 3,000,000 - 10,000,000; Full time

Job summary

Weekday 1 is seeking a data-driven Performance Marketing Manager to lead digital acquisition, optimisation, and revenue growth across ecommerce channels. You will drive paid campaigns, measure ROAS and CAC, and collaborate with marketing, creative, and analytics teams.

You will own GA4 and GTM tracking, build dashboards, and translate data into actionable recommendations for scalable growth in a fast-paced environment.

Qualifications

• 3+ years of experience in performance marketing or related
• Hands-on data analytics and performance marketing experience
• Experience with e-commerce ROAS, CAC, and revenue optimisation
• Strong understanding of customer acquisition, conversion funnels, LTV, AOV, and revenue growth
• Experience with Shopify and e-commerce analytics
• Proficiency with GA4 and Google Tag Manager
• Creative strategy development based on performance data
• Advanced Excel/Sheets skills for large datasets and reports
• Strong communication and stakeholder-management skills
• Detail-oriented with focus on measurable outcomes

Responsibilities

• > Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
• <Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
• <Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key metrics.
• <Analyse campaign, customer, product, and website data to identify trends and growth opportunities.
• <Build dashboards, reports, and analyses to communicate results and insights.
• <Use GA4 to analyse journeys, traffic sources, conversions, engagement, and ecommerce performance.
• <Implement and maintain accurate marketing tracking via Google Tag Manager.
• <Collaborate with Shopify to analyse store performance and customer behaviour.
• <Identify tracking gaps and coordinate with technical teams for data accuracy.
• <Develop a strong creative strategy based on data and customer insights.
• <Work with designers and content teams to create high-performing ad concepts.
• <Conduct structured A/B testing across creatives, audiences, landing pages, and offers.
• <Monitor performance and optimise budgets, targeting, bidding, and structure.
• <Translate analytics into actionable recommendations for stakeholders.
• <Collaborate with cross-functional teams to improve the acquisition funnel.
• <Stay updated on platform changes and ecommerce trends.
• <Continuously experiment with new growth opportunities.

Skills

Performance marketing

Data analytics

e-commerce ROAS

CAC

A/B testing

GA4

Google Tag Manager

Shopify

Creative strategy

Campaign optimisation

Revenue optimisation

Conversion funnels

Excel/Sheets

Tools

Shopify

Google Tag Manager

GA4

Excel

Job description

This role is for one of the Weekly's clients

Salary range: Rs 3000000 - Rs 10000000 (ie INR 3-10 LPA)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-orientedPerformance Marketing Managerto lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combinesperformance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technologyto build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

• Develop and executeperformance marketing strategiesfocused on customer acquisition, revenue growth, and profitability.
• Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
• Track and improvee-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.
• Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
• Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
• UseGA4to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
• Implement and maintain accurate marketing and conversion tracking throughGoogle Tag Manager.
• Work withShopifyto analyse store performance, conversion funnels, product performance, and customer behaviour.
• Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
• Develop a strongcreative strategybased on performance data, customer insights, audience behaviour, and campaign results.
• Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
• Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
• Monitor campaign performance regularly and proactively identify underperforming areas.
• Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
• Translate analytics into clear recommendations for marketing and business stakeholders.
• Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
• Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
• Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

• 3+ years of experiencein performance marketing, digital marketing, e-commerce growth, or a related role.
• Strong hands-on experience withData Analytics and performance marketing.
• Proven ability to manage and optimisee-commerce ROASand performance metrics.
• Strong understanding ofcustomer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation.
• Hands-on experience withShopifyand e-commerce analytics.
• Strong working knowledge ofGA4 and Google Tag Manager, including conversion and event tracking.
• Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
• Experience developing performance-focusedCreative Strategyand collaborating with creative teams.
• Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
• Strong understanding of paid media platforms and digital acquisition strategies.
• Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
• Strong communication and stakeholder-management skills.
• Highly detail-oriented, commercially aware, and focused on measurable outcomes.
• Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.