Performance Marketing Manager

Bambrew; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bambrew is a deep-tech material science company building plant-based, biodegradable alternatives to single-use plastic – serving both B2B and D2C customers. We’re hiring a Performance Marketing Manager to own paid and lifecycle channels across WhatsApp, Meta, Google, and email, taking campaigns from targeting logic to daily optimization and ROAS reporting with minimal handholding.

This is a highly execution-driven, numbers-first role: if you love dashboards more than decks, you’ll thrive here

Qualifications

• 3+ years hands-on performance marketing experience across B2B, D2C, or ecommerce.
• Proven experience managing Meta Ads Manager and Google Ads independently.
• Experience with WhatsApp marketing platforms and email marketing tools (Brevo, Klaviyo, Mailchimp, or similar).
• Strong grasp of GA4, UTM tracking, and basic funnel/conversion analytics.
• Numerical reader who can interpret dashboards and identify fixes.
• Result-oriented mindset focusing on CAC, ROAS, and conversion rates.
• Ability to brief creative teams with data-backed rationale.

Responsibilities

• Meta Ads: strategy, audience building, testing, budget optimization, retargeting, and creative briefs.
• Google Ads: manage Search, Shopping, Performance Max, Display and keyword strategy.
• WhatsApp Marketing: broadcast strategy and segmentation; template creation.
• Email Marketing: campaign and flow setup using Brevo; lifecycle sequences.
• Cross-Channel: ensure GA4/UTM tracking; weekly ROAS reporting; budget pacing.
• Stay updated on platform changes affecting tracking.

Skills

Performance marketing

Campaign optimization

Data analysis

GA4 tracking

Cross-channel marketing

Budget management

Numbers-driven

Creative briefing with data

Tools

Brevo

Klaviyo

Mailchimp

GA4

UTM tracking

Job description

Function: Brand Marketing & Communications

Bambrew is a deep-tech material science company building plant-based, biodegradable alternatives to single-use plastic - serving both B2B and D2C customers. We're looking for someone who can own performance marketing end-to-end and turn spend into measurable growth.

The Role

We're hiring a Performance Marketing Manager to own paid and lifecycle channels across WhatsApp, Meta, Google, and email. You'll be the person who takes a campaign from targeting logic to creative briefs to daily optimization to ROAS reporting - with minimal handholding.

This is a highly execution-driven, numbers first role. If you love dashboards more than decks, this is for you.

What You'll Own

Meta Ads (Facebook & Instagram)

• Campaign strategy, audience building, A/B testing of creatives and copy
• Budget allocation and bid optimization across funnel stages (awareness, consideration, conversion)
• Retargeting and lookalike audience strategy
• Working with design/content to brief and iterate on ad creatives

Google Ads

• Search, Shopping, Performance Max, and Display campaigns
• Keyword strategy, negative keyword management, Quality Score optimization
• Landing page conversion tracking and CRO inputs

WhatsApp Marketing

• Broadcast strategy and segmentation (via tools like WATI, Interakt, or similar)
• Template creation and approval management

Email Marketing

• Campaign and flow setup (we currently use Brevo)
• Lifecycle sequences: welcome series, nurture, win-back, post-purchase

Cross-Channel

• UTM hygiene, tracking setup (GA4, Meta Pixel, conversion APIs)
• Weekly/monthly performance reporting with clear ROAS, CAC, and LTV metrics
• Budget planning and pacing across channels
• Staying on top of platform updates, auction dynamics, and iOS/privacy changes that affect tracking

What You Bring

• 3+ years of hands-on performance marketing experience, ideally across both B2B and D2C, or e-commerce
• Proven experience managing Meta Ads Manager and Google Ads independently
• Working knowledge of WhatsApp marketing platforms and email marketing tools (Brevo, Klaviyo, Mailchimp, or similar)
• Strong grip on GA4, UTM tracking, and basic funnel/conversion analytics
• Comfort with numbers - you should be able to read a dashboard and tell us what to fix
• A result-oriented mindset: you obsess over CAC, ROAS, and conversion rates
• Ability to brief creative teams with data-backed rationale (what's working, what's not)
• Bonus: experience with marketplace ads (Amazon/Flipkart Ads), SEO fundamentals, or CRM tools

What Makes Someone Great Here

• You test fast, fail fast, and don't fall in love with a campaign that isn't converting
• You can go from "let's boost awareness" to a full funnel plan without needing it spelled out
• You're equally comfortable talking numbers with founders and briefing designers on creative direction