Performance Marketing Manager

Lyzr AI; Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Lyzr AI, located in India, is looking for a Growth Marketing Lead to develop and optimize unified acquisition strategies. You'll design systems for paid and organic growth, manage campaigns across platforms like Google Ads and LinkedIn, and enhance lead quality through automation.

The ideal candidate has at least 3 years of experience in growth marketing and a strong capability in data analysis. Join us to build impactful systems in an innovative AI-first environment.

Qualifications

• 3+ years in growth, performance marketing, or demand generation.
• Experience scaling campaigns and building growth systems.
• Strong understanding of B2B/SaaS funnels.

Responsibilities

• Own growth system design across various channels.
• Manage paid acquisition campaigns and optimize conversions.
• Build scalable outbound workflows using tools.

Skills

Growth marketing

Performance marketing

Demand generation

Data analytics

AI tools utilization

Tools

Google Ads

LinkedIn Ads

HubSpot

GA4

Apollo

Clay

Job description

Location: India (Bangalore preferred, remote OK)

Duration: Full-time

About Lyzr

Lyzr builds enterprise automation with AI agents. We’re not operating in channel silos (ads, SEO, outbound). We’re building a unified, AI-first growth system where paid, organic, outbound, and partnerships work together to drive pipeline.

This role focuses on building that system with speed, automation, and strong data loops.

Role overview

You’ll own growth across channels with a strong focus on building repeatable systems that drive pipeline. This includes paid acquisition (Google Ads, LinkedIn Ads), outbound workflows, organic distribution, and partner-led growth.

The goal is to move fast, reduce manual work, and create a high-velocity growth engine that improves continuously.

What you’ll own

• Growth system design: Design and operate a unified acquisition system across paid (Google Ads, LinkedIn Ads, retargeting), organic (SEO, content, distribution), outbound (email, LinkedIn automation), and partnerships (SI/GSI, ecosystem). Ensure all channels map to a single funnel (impression to lead to MQL to SQL to revenue).
• Paid acquisition: Own and scale campaigns across Google Search, LinkedIn Ads (enterprise targeting), and retargeting systems. Define campaign structure, keyword/audience strategy, budget allocation, and conversion optimization.
• Outbound & automation workflows: Build scalable outbound engines using tools like Apollo, Clay, and internal workflows. Own lead sourcing, enrichment, sequencing, and automated personalization.
• Systems & automation: Design systems that reduce manual work and increase speed. Build lead routing and enrichment pipelines, connect ad platforms to CRM to dashboards, and automate reporting and insights.
• Experimentation & iteration: Run structured experiments across messaging, channels, creatives, landing pages, and audiences. Ship fast, measure quickly, and scale what works.
• Data, analytics & attribution: Define and track MQL to SQL to pipeline to revenue. Build channel-level attribution and clear visibility into performance. Use data to decide where to double down.

Success metrics

• Growth in MQLs, SQLs, and pipeline across channels
• Improvement in conversion rates across funnel stages
• Reduction in CAC with improved lead quality
• Faster campaign launch to feedback to iteration cycles
• Productionized at least one automated growth system
• Drive 150-300 MQLs per month across channels within the 4-6 month window.

Qualifications & skills (must-haves)

• 3+ years in growth, performance marketing, or demand generation with hands-on experience across channels (including Google Ads, LinkedIn Ads, outbound, or SEO)
• Demonstrable experience scaling campaigns and/or building growth systems that impact pipeline
• Strong understanding of B2B / SaaS / enterprise funnels
• Strong analytical skills: Comfortable with GA4, HubSpot, and ad platforms. Ability to interpret data, run experiments, and make decisions quickly.
• AI-first mindset: Experience using tools like ChatGPT, Claude, or similar for campaign creation, automation, or analysis.
• High agency: Able to operate with ambiguity, take ownership, and ship without waiting for detailed instructions.

Nice-to-haves

• Experience in early-stage or high-growth startups
• Experience building automation workflows (Zapier, Make, internal tools)
• Familiarity with outbound tools (Apollo, Clay)
• Experience with partnership-led growth (SI/GSI)
• Exposure to AI/agent-based products

Tools you’ll use

Google Ads, LinkedIn Ads, Apollo, Clay, HubSpot, GA4, Looker/Metabase, OpenAI/Claude, internal automation workflows, CMS tools

Why join Lyzr?

You’ll build the growth engine of an AI-first company. Work directly with founders, ship fast, and build systems that directly impact pipeline and revenue.