Marketing Associate

Signzy; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Signzy is seeking a growth-oriented marketer to scale its AI-powered marketing engine, spanning AI-enabled research, content workflows, and social distribution. You will own campaigns from outreach to reporting and collaborate across teams to improve messaging and experiments.

You will build target accounts, conduct cold calls to qualify leads, and partner with Sales to translate market feedback into optimized landing pages and content in a fast-moving fintech environment.

Qualifications

• 1–3+ years of experience in B2B marketing, growth marketing, demand generation, SDR/BDR, content marketing, SEO, or a closely related role.
• Demonstrated experience making cold calls and qualifying leads; comfortable with discovery-oriented business conversations.
• Experience with social-media marketing, preferably LinkedIn for B2B or executive-led brands.
• Working knowledge of SEO, keyword research, content optimization, analytics, and basic search-performance reporting.
• Interest in GEO, AI search, LLM-driven discovery, or AI visibility is strongly preferred.
• Experience using AI tools for marketing or operations, such as ChatGPT, Claude, Perplexity, automation platforms, CRM enrichment tools, or agent/workflow systems.
• Strong writing, communication, organization, and project-management skills.
• Analytical mindset with the ability to interpret campaign and funnel data, identify bottlenecks, and run pragmatic experiments.

Responsibilities

• Own and scale AI-enabled marketing workflows for research, content production, campaign operations, lead enrichment, outreach preparation, reporting, and follow-up.
• Configure, train, test, and improve AI agents for marketing, research, content, and sales-development workflows.
• Plan and execute social-media campaigns, especially LinkedIn, including editorial calendars, posts, executive-led content, distribution, engagement, and performance analysis.
• Lead SEO and GEO execution, including topic strategy, content briefs, technical/on-page recommendations, competitive analysis, citation/AI-visibility tracking, and performance reporting.
• Build target-account lists, research decision-makers, enrich prospect data, and maintain high-quality CRM hygiene.
• Qualify sales leads through cold calling: outbound calls, validate fit, uncover pain points, manage objections, identify decision-makers, score leads, and set meetings.
• Partner with Sales to translate market feedback into improved messaging, offers, landing pages, content, and campaign tests.
• Track funnel metrics: calls completed, connect rate, qualification rate, meetings booked, content performance, organic visibility, and campaign contribution to pipeline.
• Document playbooks and procedures to repeat and scale successful workflows.

Skills

Cold calling

Lead qualification

LinkedIn marketing

SEO basics

AI tools in marketing

Content writing

Analytics

Project management

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Zapier/automation

Job description

• This person will help scale Signzy’s marketing engine while applying AI workflows and agents to make the team faster, more consistent, and more effective.
• You will own meaningful parts of campaign and growth operations, spanning AI-enabled research and content workflows to social distribution, SEO/GEO initiatives, outbound lead qualification, reporting, and experimentation.
• Cold calling and sales-lead qualification are core responsibilities, not occasional support work.

What You’ll Do

AI Workflows & Automation

• Own and optimize AI-enabled marketing workflows for market research, content production, campaign operations, lead enrichment, outreach preparation, reporting, and follow-up.
• Configure, train, test, and improve AI agents, including Hermes-style agents, for marketing, research, content, and sales-development workflows.

Social Media & Content

• Plan and execute social-media campaigns, especially LinkedIn, including editorial calendars, posts, executive-led content, distribution, engagement, and performance analysis.

SEO & GEO

• Lead SEO and GEO execution, including topic strategy, content briefs, technical/on-page recommendations, competitive analysis, citation/AI-visibility tracking, and performance reporting.
• Use and improve SEO/GEO tools and dashboards to identify content and visibility opportunities.

Demand Generation & Lead Qualification

• Build target-account lists, research decision-makers, enrich prospect data, and maintain high-quality CRM hygiene.
• Qualify sales leads through cold calling: conduct outbound calls, validate prospect fit, uncover pain points and buying context, manage objections, identify decision-makers, score leads, and set meetings for the sales team.
• Partner with Sales and internal stakeholders to translate market feedback into improved messaging, offers, landing pages, content, and campaign tests.

Reporting & Process Improvement

• Track funnel metrics including calls completed, connect rate, qualification rate, meetings booked, content performance, organic visibility, and campaign contribution to pipeline.
• Document playbooks and operating procedures so successful workflows can be repeated and scaled.

What We’re Looking For

• 1–3+ years of experience in B2B marketing, growth marketing, demand generation, SDR/BDR work, content marketing, SEO, or a closely related role. Experience in a startup, SaaS, AI, FinTech, RegTech, or financial-services environment is a plus.
• Demonstrated experience making cold calls and qualifying leads; you should be comfortable holding concise, discovery-oriented business conversations with prospects.
• Experience with social-media marketing, preferably LinkedIn for B2B or executive-led brands.
• Working knowledge of SEO, including keyword/topic research, content optimization, analytics, and basic search-performance reporting.
• Interest in or exposure to GEO, AI search, LLM-driven discovery, citation tracking, or AI visibility is strongly preferred.
• Experience using AI tools for marketing or operations, such as ChatGPT, Claude, Perplexity, automation platforms, CRM enrichment tools, or agent/workflow systems.
• Strong writing, communication, organization, and project-management skills.
• Analytical mindset with the ability to interpret campaign and funnel data, identify bottlenecks, and run pragmatic experiments.
• Comfortable operating in a fast-moving environment with high ownership and evolving priorities.

Preferred Qualifications

• Experience with Google Analytics, Google Search Console, HubSpot, Salesforce, Apollo, Clay, LinkedIn Sales Navigator, SEO/GEO tools.
• Familiarity with CRM workflows, lifecycle stages, lead scoring, and B2B pipeline reporting.
• Experience building automations with Zapier, Make, n8n, APIs, or comparable tools.
• Familiarity with prompt engineering, agent evaluation, retrieval workflows, or AI workflow orchestration.
• Experience marketing a technical, SaaS, AI, FinTech, RegTech, or enterprise product.

Success in the Role

• Creates scalable AI workflows that materially improve marketing throughput or quality.
• Establishes a consistent social and content engine that grows relevant audience engagement.
• Improves SEO/GEO visibility and turns research into measurable content opportunities.
• Generates a dependable flow of qualified sales conversations through disciplined lead research and cold calling.
• Produces clear reporting and uses data to improve messaging, conversion, and campaign execution.
• Builds documented processes that allow the Marketing and Sales functions to scale.