Performance Marketing Lead — Meta & Google Ads

Content Vista; Mohali, Shillong; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Content Vista, a Mohali-based growth marketing agency, is seeking a Performance Marketing Lead who has run Meta, Google Ads, YouTube, and LinkedIn campaigns for B2B and B2C clients. You will plan, launch, test and scale campaigns, guide a small team, and report results to clients.

You should have 4–7 years in performance marketing, with hands-on experience in Meta and Google Ads, and the ability to explain performance clearly to non-technical clients.

Qualifications

• 4–7 years in performance marketing with at least 3 years hands-on in Meta Ads and Google Ads.
• Managed multiple client accounts simultaneously.
• Owned real monthly budgets with knowable size.
• Lead generation or e-commerce results you can explain with numbers.
• Explains performance clearly to non-technical clients.
• Has guided or reviewed the work of at least one person.

Responsibilities

• Plan paid strategy for each client.
• Launch, test, optimise and scale campaigns on Meta, Google Search, Performance Max, YouTube and LinkedIn.
• Set spend limits and daily checks; obtain client approval to exceed budget.
• Ensure pixels and conversion events tracking is working before spending.
• Brief designers on ad creative needs and share successful approaches.
• Lead the performance marketing executives and review campaigns before go-live.
• Pause, diagnose, and communicate issues promptly.
• Prepare weekly and monthly reports and the paid ads section of client calls.

Skills

Meta Ads

Google Ads

LinkedIn Ads

YouTube Ads

Campaign management

Budget management

GA4

Google Tag Manager

Conversion tracking

Tools

GA4

Google Tag Manager

Meta Conversions API

Job description

Performance Marketing Lead — Meta & Google Ads

You will run paid ads for our B2B and B2C clients on Meta, Google, YouTube and LinkedIn, and own the results: leads, sales and cost per lead.

• Role Type: Full-time
• Paid Growth
• Experience: 4 to 7 years in performance marketing

The role in short

You will run paid ads for our B2B and B2C clients on Meta, Google, YouTube and LinkedIn, and own the results: leads, sales and cost per lead. You plan, launch, test and scale campaigns, guide a small team, and explain the results to clients.

This role is for you if

you have personally run Meta and Google Ads for several clients, managed real budgets, and been accountable for the numbers.

This role is not for you if

your experience is mainly organic social media, or only setting up campaigns that someone else planned.

About Content Vista

Content Vista is a growth marketing agency based in Mohali, working with B2B and B2C businesses. For over 8 years, our team of 20+ has helped clients in India, the UK, the UAE and the US grow through paid ads, SEO, content, social media, video, websites and marketing automation.

What you will do

• Plan the paid strategy. Build campaigns around each client's goal. Before a rupee is spent, work out what a lead or a sale can afford to cost, and tell the client early if their target doesn't add up.
• Run the campaigns. Launch, test, optimise and scale on Meta, Google Search, Performance Max, YouTube and LinkedIn.
• Protect the budget. Set a spend limit on every account, check spend every day, and get the client's written approval before going over budget.
• Make sure tracking works before spending. Pixels, conversion events and lead forms, tested with a real conversion. Our tech team helps with setup.
• Brief the creatives. Tell our design and video teams which ads to make, and share what's working.
• Lead the team. Guide the performance marketing executives, and check every campaign before it goes live.
• Fix problems fast. When something breaks, pause first, find the cause, and make sure the client hears it from us first.
• Report and present. Weekly and monthly reports, and the paid ads section of the monthly client call.

What we are looking for

Must have

• 4 to 7 years in performance marketing, with at least 3 years hands‑on in Meta Ads and Google Ads
• Has managed several client accounts at the same time
• Has owned real monthly budgets, and can tell us the size
• Lead generation or e-commerce results you can explain with numbers
• Explains performance clearly to non-technical clients
• Has guided or reviewed the work of at least one person

Good to have

• Agency experience
• GA4, Google Tag Manager, Meta Conversions API
• LinkedIn Ads
• Landing page and conversion rate improvement
• Both B2B and B2C clients

Not needed

• Designing creatives or editing videos. We have teams for that.

How success is measured

• Cost per lead and cost per sale improving for each client
• Budgets never overspent
• Tracking working before any spend
• Problems caught by us, not by the client
• Clients staying with us because the ads deliver
• Own the paid ads results for a full client portfolio
• B2B and B2C clients across four countries
• Specialist design, video and tech teams behind you
• Work directly with the founders

Working hours

Monday to Friday, 11 AM to 6 PM, at our Mohali or Shillong office. Some Saturdays may be working days.

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