Performance Marketing Manager

Contentvista; India; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Contentvista is seeking a Performance Marketing Manager to drive results through the management and optimization of paid marketing campaigns across various platforms. The ideal candidate will have experience in Meta Ads and Google Ads, along with strong analytical skills to manage budgets and improve metrics like CPL and ROAS.

The role involves preparing reports, communicating with clients, and collaborating with creative and strategy teams to enhance performance outcomes. This position is crucial for establishing trust and retention with clients.

Qualifications

• 2–5 years of experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong analytical skills and ability to manage multiple accounts.

Responsibilities

• Manage and optimize paid campaigns across multiple platforms.
• Improve CPL, CAC, ROAS, and lead quality metrics.
• Prepare reports and communicate performance insights.

Skills

Performance Marketing Strategy

Meta Ads

Google Ads

Analytical Thinking

Budget Management

Lead Generation

Job description

Manage and optimize paid campaigns across client accounts — driving CPL, CAC, ROAS, and real revenue outcomes.

• Mohali Office / Hybrid / Remote (as per company policy)
• Role Type: Full-time
• Performance Marketing

About This Opportunity

Content Vista is looking for a Performance Marketing Manager to manage and optimize paid marketing campaigns across client accounts. This role is for someone who understands paid media platforms, campaign structures, audience targeting, budget management, creative testing, reporting, and performance improvement.

This is not just an ad setup role. We are looking for someone who can think in terms of leads, conversions, CPL, CAC, ROAS, funnel quality, and actual client outcomes — and who can independently manage campaigns, track results, identify performance gaps, and suggest improvements.

Responsibilities

• Plan, set up, manage, and optimize campaigns across Meta Ads, Google Ads, YouTube Ads, and other relevant channels
• Manage campaign budgets responsibly and monitor performance daily
• Ensure campaigns are structured properly with clear objectives, audiences, creatives, and tracking
• Improve CPL, CAC, ROAS, lead quality, conversion rates, and other client-specific metrics
• Test creatives, audiences, placements, hooks, landing pages, and offers
• Identify why campaigns are underperforming and recommend corrective actions
• Coordinate with content, design, video, and landing page teams to improve campaign inputs
• Prepare weekly and monthly campaign reports and convert data into simple insights
• Join client review calls and explain performance in a clear, professional manner
• Flag risks, delays, or performance concerns early
• Maintain proper naming conventions, documentation, tracking sheets, and dashboards
• Ensure pixels, conversion events, UTMs, and basic tracking systems are in place
• Act with 2–5 years of experience in performance marketing
• Demonstrate hands-on experience with Meta Ads and Google Ads
• Have a good understanding of lead generation and conversion campaigns
• Be comfortable with dashboards, reports, and performance metrics
• Exhibit strong analytical thinking
• Able to manage multiple accounts at once
• Remain calm and solution-oriented under pressure
• Drive improvements in CPL / CAC / ROAS / conversion metrics
• Improve lead quality and client outcomes
• Maintain high-quality campaign setup and optimization
• Provide clear and consistent reporting
• Communicate risks and performance issues timely
• Coordinate effectively with creative and strategy teams
• Avoid avoidable mistakes in campaign setup and tracking

What This Role Is (and Is Not)

Not a role for someone who is only a campaign setup task, not a pure reporting role, not focused on vanity metrics, not someone who blames others without diagnosing the problem, and not someone who requires constant supervision.

• Not only a campaign setup role
• Not a pure reporting role
• Not a role for someone who only looks at vanity metrics
• Not a role for someone who blames creative, client, or platform without diagnosing the problem
• Not a role for someone who needs constant supervision

Why This Role Matters

Performance marketing directly affects client trust, retention, revenue outcomes, and business growth. A strong Performance Marketing Manager helps Content Vista deliver measurable results and reduce founder dependency in paid growth accounts.

• Agency experience
• Experience with multiple industries
• Basic copy and creative testing sense
• Experience with high-intent lead generation
• Experience mentoring junior executives