Performance Marketing Manager (Product, Fin-Tech)

WLEN WorldJobs LLP; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

WLEN WorldJobs LLP invites applications for a Performance Marketing Manager to lead paid acquisition and growth across digital channels in a fintech-oriented product environment. You will own strategy, budget, team execution and ROI, collaborating with leadership, sales and product teams to drive scalable revenue.

The ideal candidate has 4+ years in performance marketing with fintech exposure, at least 1 year in a managerial role, and hands-on expertise in Google Ads, Meta Ads or LinkedIn Ads,

Qualifications

• 4+ years in performance marketing with fintech exposure.
• At least 1 year in a managerial role.
• Hands-on with Google Ads, Meta Ads or LinkedIn Ads.
• Experience managing large monthly ad budgets.
• Proficient in advanced Excel/Google Sheets.

Responsibilities

• Define and execute the overall performance marketing strategy aligned with revenue goals.
• Own acquisition targets, CAC, ROAS, CPL and pipeline contribution.
• Identify new growth channels, audience segments and scaling opportunities.
• Lead high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube and programmatic platforms.
• Drive experimentation through A/B testing and growth sprints.
• Manage analytics setup including GA4, GTM, Pixels and CRM integrations.
• Deliver weekly/monthly dashboards with insights and forecasts.
• Improve landing page performance and funnel quality.
• Collaborate with Sales, Design, Content, Product and Tech teams.

Skills

CRM

Performance marketing

Excel/Sheets

Google Ads

Meta Ads

LinkedIn Ads

Tools

GA4

GTM

Pixels

Job description

Performance Marketing Manager (Product, Fin-Tech)

Salary: Good Salary, will be discussed on first call.

Experience / Skills:
4 to 7 years of experience, Skills: Customer Relationship Management (CRM)

• This is a full-time opportunity with one of our confidential clients. The client name will be shared during the initial screening call with us/recruiter (after your profile is reviewed).
• In this posting, “we,” “us,” and “our” refer to the hiring client."Candidate" refer to you
• We work directly with the hiring recruiter/manager, ensuring your profile reaches the right decision-makers — not just the general TA queue.

Company Size: Startup / Small Enterprise

No. of Positions: 1

Max Notice Period: 30 days

Role & Responsibilities

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities
• Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting:

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization:

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics

Ideal Candidate

• Strong performance marketer profile
• Mandatory (Experience 1): Must have 4+ years of experience in performance marketing with at least one year in a fintech company
• Mandatory (Team Lead): Must have atleast 1+ years of experience in a managerial role
• Mandatory (Tech Skills): Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
• Mandatory (Tech Skills): Must have proven experience managing large monthly ad budgets
• Mandatory (Tech Skills): Must be proficient in advanced Excel/Google Sheets
• Mandatory(Company): Product companies in Fintech space(Startups preferred)

Mandatory

• Strong performance marketer profile
• Mandatory (Experience 1): Must have 4+ years of experience in performance marketing with at least one year in a fintech company
• Mandatory (Team Lead): Must have atleast 1+ years of experience in a managerial role
• Mandatory (Tech Skills): Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
• Mandatory (Tech Skills): Must have proven experience managing large monthly ad budgets
• Mandatory (Tech Skills): Must be proficient in advanced Excel/Google Sheets
• Mandatory(Company): Product companies in Fintech space(Startups preferred)

Interview Process

• Interview with HR.
• Interview with Team Leader.
• Interview with CEO.

Screening Questions: (You must answer this along with the professional summary of the application):

• Years of experience in a managerial role (should be mentioned in resume)?
• What's the monthly budget you have handled?
• Are you comfortable working 6 days from Mumbai office?
• Name of the current company?

Apply for this role

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