Marketing Head

Solomon Capital; Gurugram District; Presencial; INR 2.500.000 - 4.000.000; Jornada completa

Descripción de la vacante

Solomon Capital is seeking a Head of Marketing to lead the fintech and lending marketing, customer acquisition, and growth strategy. You will build a full-funnel engine from acquisition to disbursal, with a focus on lifecycle marketing and multi-channel campaigns.

The role requires expertise in fintech, digital lending, and performance marketing, with strong analytics, attribution, and cross-functional collaboration across product, tech, and finance teams.

Formación

• Experience in marketing, growth and digital acquisition.
• Fintech, digital lending, consumer finance, BFSI, or high-volume consumer internet experience preferred.
• Proficiency with Google Ads, Meta Ads, CRM, and lifecycle marketing tools.

Responsabilidades

• Own the overall marketing and growth strategy across digital acquisition, conversion, retention, and repeat customer growth.
• Define marketing goals, budgets, KPIs, channel strategy, and growth plans aligned with business objectives.
• Build scalable acquisition strategies across multiple loan products, brands, customer segments, and geographies.
• Identify new growth opportunities across channels, products, customer cohorts, and markets.
• Lead performance marketing across Google Ads, Meta Ads, and other digital channels.

Conocimientos

Marketing

Growth

Performance Marketing

Digital Acquisition

Herramientas

Google Ads

Meta Ads

CRM

WhatsApp

SMS

Push Notifications

AppsFlyer

CleverTap

Affiliate Marketing

Descripción del empleo

Head of Marketing

Role Overview

We are looking for a Head of Marketing to lead the overall marketing, customer acquisition, growth, and lifecycle strategy for our fintech and lending business.
The role will be responsible for building and scaling a full-funnel marketing enginefrom acquisition and lead generation to application, conversion, disbursal, repeat borrowing, and customer retention.
The ideal candidate should have strong experience in Fintech, Digital Lending, Consumer Finance, Performance Marketing, and Growth Marketing, with a strong understanding of customer funnels, paid acquisition, lifecycle communication, and technology-driven marketing.

Key Responsibilities

1. Marketing & Growth Strategy

• Own the overall marketing and growth strategy across digital acquisition, conversion, retention, and repeat customer growth.
• Define marketing goals, budgets, KPIs, channel strategy, and growth plans aligned with business objectives.
• Build scalable acquisition strategies across multiple loan products, brands, customer segments, and geographies.
• Identify new growth opportunities across channels, products, customer cohorts, and markets.
• Work closely with Business, Product, Technology, Credit, Operations, and Finance teams to drive overall business growth.

2. Performance Marketing & Customer Acquisition

• Lead performance marketing across Google Ads, Meta Ads, and other digital acquisition channels.
• Own campaign strategy, budget allocation, CAC/CPA, lead quality, application rate, approval rate, disbursal rate, and ROI.
• Develop strategies to scale acquisition while maintaining sustainable customer acquisition costs.
• Continuously optimize campaigns based on the complete funnel rather than only leads or clicks.
• Work with technology and analytics teams to improve attribution, tracking, audience segmentation, and campaign-level reporting.
• Evaluate new acquisition channels and emerging digital marketing opportunities.

3. CRM & Lifecycle Marketing

• Own customer engagement and lifecycle marketing across WhatsApp, SMS, Push Notifications, and other communication channels.
• Build automated journeys for customers who drop off at different stages of the loan journey.
• Lead the use of platforms such as CleverTap, WebEngage to create personalized nudges and automated customer journeys.
• Measure the incremental impact of lifecycle communication on application, conversion, and disbursal.
• Develop re-application, repeat-loan, repayment, retention, and cross-sell campaigns.
• Segment customers based on behavior, loan history, eligibility, engagement, and lifecycle stage.

4. Creative & Content Strategy

• Lead the creative strategy for performance marketing campaigns across static, video, motion graphics, and other formats.
• Work closely with designers, motion graphic designers, video editors, and content teams to develop high-performing creatives.
• Establish a structured creative testing framework covering hooks, messaging, formats, CTAs, customer pain points, and visual concepts.
• Analyze creative performance and continuously improve campaign assets based on data.
• Ensure communication is aligned with the brand, product proposition, customer segment, and applicable regulatory requirements.

5. Affiliate & Partner Marketing

• Build and manage affiliate and performance-partner acquisition programs.
• Develop partner acquisition models, commercial structures, KPIs, and performance benchmarks.
• Monitor lead quality, conversion, disbursal, payout, and ROI by partner.
• Identify and scale high-performing partners while improving underperforming partner relationships.
• Work closely with Finance and Operations teams on partner reconciliation, invoices, payouts, and performance validation.
• Establish a culture of experimentation, data-driven decision-making, and continuous optimization.
• Coordinate closely with Product, Technology, Credit, Operations, Finance, and Business teams.

6. Brand & Product Marketing

• Develop positioning and communication strategies for different loan products and customer segments.
• Ensure consistency across website, advertising, CRM communication, social media, and other customer touchpoints.
• Work with Product and Business teams on the launch and marketing of new financial products.
• Translate complex financial products into simple, customer-friendly propositions.

Key Performance Indicators

The Head of Marketing will be measured on business and full-funnel outcomes, including:

• Customer acquisition volume and quality
• Marketing ROI / ROAS
• Customer Acquisition Cost
• Cost per application
• Application creation rate
• Approval rate
• Offer acceptance rate
• Application-to-loan conversion
• Cost per disbursal
• Loan disbursal volume and value
• Fresh customer acquisition
• Customer retention and re-application
• CRM campaign uplift
• Channel-wise profitability
• Affiliate/partner performance
• Creative performance and testing velocity
• Marketing team productivity

Ideal Candidate Profile

• 812+ years of experience in Marketing, Growth, Performance Marketing, or Digital Acquisition.
• Fintech, Digital Lending, Consumer Finance, BFSI, or a high-volume consumer internet business.
• Google Ads, Meta Ads, CRM, WhatsApp, SMS, Push Notifications, Affiliate Marketing, and lifecycle marketing.

Preferred Experience

• Digital lending / personal loans / consumer finance
• Loan acquisition and lead-generation businesses
• Performance marketing at scale
• AppsFlyer or similar attribution platforms
• CleverTap or similar CRM/lifecycle platforms
• Affiliate and lead-generation ecosystems
• DLT/SMS and WhatsApp marketing
• Marketing automation
• AI/Gen AI applications in marketing
• Multi-brand or multi-product marketing