Performance Marketing Manager

WealthNest.AI; Bengaluru; On-site; INR 1,004,000 - 1,339,000; Full time

Job summary

WealthNest.Al Pvt. Ltd. in Bengaluru seeks a Performance Marketing Manager with 2–4 years of hands-on experience to own paid acquisition for our fintech app end to end. You will plan and run campaigns on Google, Meta, and other channels, collaborating with founders and a small team to drive signups and account linking.

Focus on quality users, track with GA4 and AppsFlyer, and build weekly dashboards to scale while ensuring compliance with SEBI/ASCI policies for financial services.

Qualifications

• 2–4 years hands-on performance marketing experience.
• Experience with app install campaigns and in-app events.
• Strong working knowledge of attribution tools and GA4.

Responsibilities

• Plan and run paid campaigns across Google, Meta, and other channels.
• Set budgets, bids, and targets to optimize cost-per-signup and quality.
• Collaborate with design/content and tech teams on tracking and landing pages.
• Build dashboards and report on campaign performance and scaling decisions.
• Ensure compliance with SEBI/ASCI and platform policies for financial services.

Skills

Google Ads

App campaigns

Meta Ads Manager

CAC/ROI analysis

Excel/Sheets

Education

Bachelor's degree or equivalent

Tools

AppsFlyer

GA4

Firebase

Adjust

Job description

Tatvartha WealthNest Al Pvt. Ltd.

WealthNest

EXPERIENCE: 2 to 4 Years

TYPE: Full-time, Permanent

WORKS WITH: Founders and growth team

COMPENSATION: Competitive, based on experience

ROLE OVERVIEW

WealthNest.Al helps Indian families grow their wealth. Users see everything they own in one place, find what needs fixing, and act on it through investments, insurance, income tax, and inheritance services, guided by SEBI-registered experts.

We are looking for a Performance Marketing Manager with 2 to 4 years of experience to own paid acquisition for our app, end to end. Our goal is not installs alone. It is users who download, sign in, and link their accounts. You will plan and run campaigns across Google, Meta, and other channels, working closely with a small team on planning and execution, and directly with the founders. Your campaigns will go live within days, and you will know what works within weeks.

KEY RESPONSIBILITIES

• Own the planning and execution of paid campaigns across Google (Search, App campaigns, YouTube), Meta, and channels such as LinkedIn and Apple Search Ads
• Set budgets, bids, and targets, and manage spend against cost-per-signup and quality goals
• Optimise for installs that turn into sign-ups, account linking, and active users, not installs alone
• Plan and run creative testing with the design and content team, covering hooks, formats, and landing pages
• Work with the tech team on tracking and tools setup and usage, including the MMP (AppsFlyer or similar), GA4, Firebase, and conversion events
• Build weekly dashboards and decide what to scale, fix, or stop
• Collaborate with the team on campaign planning, execution, and reporting
• Work with the product team to improve app store listings and landing pages
• Make sure every ad follows SEBI, ASCI, and platform policies for financial services
• Take full ownership of results, including cost, user quality, and growth

REQUIREMENTS

Must Have

• A 30-day campaign plan as part of the screening process. Download the WealthNest.Al app, review our Play Store listing and website, and prepare a paid acquisition plan for a monthly budget of Rs. 1 lakh, covering channels, audiences, creatives, tracking, and targets.
• 2 to 4 years of hands-on performance marketing experience, with direct ownership of campaigns and budgets
• Strong working experience with Google Ads (including App campaigns) and Meta Ads Manager
• Experience running app install campaigns and optimising for in-app events
• Working knowledge of attribution tools (AppsFlyer, Adjust, Branch, or Firebase) and GA4
• Comfort with numbers such as CAC, CPI, conversion rates, cohorts, and LTV, with strong Excel or Google Sheets skills
• Clear communication and the ability to work well with a small team
• A degree, or equivalent practical experience

Nice to Have

• Experience in fintech, investing, insurance, or other regulated categories
• Knowledge of SEBI and ASCI advertising rules for financial products
• Experience with Apple Search Ads, Linkedin Ads, or YouTube
• Exposure to ASO, landing page testing, and conversion rate optimisation
• Experience with creative testing, UGC, or short-form video ads
• Interest in personal finance and how Indian families manage money

WHAT WE ARE EVALUATING

• Performance Thinking: Do you optimise for real users and quality, not only cheap installs?
• Hands-on Depth: Can you set up, run, and fix campaigns yourself?
• Analytical Rigour: Do you read the data correctly and make clear decisions from it?
• Ownership and Collaboration: Do you take charge of results and work well with others?

WHAT YOU WILL GAIN

• Full Ownership: Own paid growth for a fintech app end to end, from budget to results.
• Direct Founder Access: Work directly with the founders, so your ideas reach decisions quickly.
• Build from the Ground Up: Set up the channels, tracking, and playbooks that will scale the business.
• Fintech Growth Knowledge: Learn how growth works in regulated financial products: investments, insurance, tax, and inheritance.
• Room to Grow: Grow with the function as we scale, with increasing scope and responsibility.

HOW THIS WORKS

• Present your plan to the founders.
• A final discussion on ways of working, followed by an offer.

We aim to complete the process within two weeks.