Performance Marketing Lead

Avant Garde; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Avant Garde in Mumbai leads a fast-growing D2C consumer brand, seeking a Performance Marketing Lead to drive growth. You will manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and ecommerce channels.

Candidate should bring hands-on experience in GA4, Looker Studio, Google Merchant Center, pixels, and ecommerce performance metrics, with a focus on automation and scalable growth strategies.

Qualifications

• Experience leading end-to-end performance marketing campaigns.
• Expertise in campaign optimization and attribution modeling.
• Proficient in GA4, Looker Studio, and pixel-based measurement.
• Able to create dashboards and automation workflows for growth.
• Strong understanding of ecommerce metrics and D2C channels.

Responsibilities

• Lead end-to-end performance marketing across Google, Meta, marketplaces.
• Develop attribution models and optimize campaigns for ROI.
• Build dashboards and automation to scale campaigns.

Skills

GA4

Looker Studio

Google Merchant Center

Pixels

Ecommerce metrics

Campaign optimization

Attribution modeling

Dashboard creation

Automation workflows

Growth marketing

Tools

Google Ads

Meta Ads

Looker Studio

Job description

• We are looking for a Performance Marketing Lead for a fast-growing D2C consumer brand.


• The role involves managing end-to-end performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and ecommerce channels.


• Candidates should have expertise in campaign optimization, attribution modeling, dashboard creation, automation workflows, and growth marketing strategies.


• Strong hands-on experience in GA4, Looker Studio, Google Merchant Center, pixels, and ecommerce performance metrics is mandatory.