Performance Marketing Lead

Dhatvi Business Solutions; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

DhaTvi Business Solutions in Hyderabad seeks a Performance Marketing specialist with 3-5 years of hands-on experience to plan, execute, and optimize digital campaigns for lead generation and ROI. You will manage Google Ads, Meta Ads, GA4, GTM, and CRO experiments, collaborate with content and design teams, and report performance using Looker Studio and Advanced Excel.

A data-driven mindset, strong analytical skills, and experience with CRM platforms such as HubSpot, Zoho CRM, or Salesforce are

Qualifications

• We are seeking a Performance Marketing specialist with 3-5 years of hands-on experience in planning, executing and optimizing digital campaigns.
• Candidates should be data-driven, analytical and capable of delivering high-quality leads while maximizing ROI.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Drive lead generation and customer acquisition through performance marketing strategies.
• Monitor and improve campaign performance using ROAS, ROI, CPC, CPA, CTR and conversion metrics.
• Implement tracking and analytics using GA4 and GTM.
• Conduct A/B testing to improve ad creatives, landing pages and campaign performance.
• Prepare performance reports and dashboards using Looker Studio and Advanced Excel.
• Manage campaign budgets and ensure efficient ad spend.
• Work with SEO, content and design teams to improve landing pages and user experience.
• Manage leads through CRM platforms such as HubSpot, Zoho CRM, or Salesforce.

Skills

Google Ads

Meta Ads

GA4

GTM

Campaign Planning

Lead Generation

Performance Marketing

CRO

A/B Testing

Looker Studio

Advanced Excel

CRM Tools

Education

Bachelor's degree in Marketing

Tools

GA4

Google Tag Manager

Looker Studio

Excel

HubSpot

Zoho CRM

Salesforce

Job description

Performance Marketing

Company: DhaTvi Business Solutions
Location: Madhapur, Hyderabad, Telangana 500081
Experience: 3-5 Years
Employment Type: Full-Time

Job Summary

We are seeking a Performance Marketing with 4-5 years of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should be data-driven, analytical, and capable of delivering high-quality leads while maximizing campaign performance and ROI.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Drive lead generation and customer acquisition through performance marketing strategies.
• Monitor and improve campaign performance using ROAS, ROI, CPC, CPA, CTR, and conversion metrics.
• Implement tracking and analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Conduct A/B testing to improve ad creatives, landing pages, and campaign performance.
• Prepare performance reports and dashboards using Google Looker Studio and Advanced Excel.
• Manage campaign budgets and ensure efficient ad spend.
• Work with SEO, content, and design teams to improve landing pages and user experience.
• Manage leads through CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Stay updated with digital marketing trends, platform updates, and best practices.

Required Skills

• Google Ads & Meta Ads
• GA4 & Google Tag Manager
• Campaign Planning & Optimization
• Lead Generation & Performance Marketing
• CRO & A/B Testing
• Google Looker Studio & Advanced Excel
• CRM Tools (HubSpot, Zoho CRM, Salesforce)
• SEO & Landing Page Optimization
• Budget Management & Performance Reporting

Qualifications

• Bachelors degree in Marketing, Business, Digital Marketing, or a related field.
• 3-5 years of hands-on experience in Performance Marketing.
• Strong analytical, communication, and problem-solving skills.
• Google Ads or Google Analytics certifications are an added advantage.