Performance Marketing Manager | Remote

Varun Digital Media; Hyderabad; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Varun Digital Media Solutions Pvt. Ltd. is seeking an experienced Performance Marketing Manager to plan, execute, and optimize paid digital marketing campaigns across multiple platforms.

You will drive lead generation and maximize conversions through Google Ads, Meta Ads, and other channels. The role requires hands-on experience in analytics, A/B testing, and reporting, with a focus on achieving strong CPL/CPA/ROAS metrics and collaborating with sales and creative teams to align campaigns with

Qualifications

• 3–5 years of hands-on experience in Performance Marketing / Paid Advertising.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in B2B lead generation and conversion-focused campaigns.
• Strong understanding of Google Analytics, conversion tracking, pixels, and campaign analytics.
• Excellent analytical and problem-solving skills.
• Experience with A/B testing and campaign optimization.
• Good communication and reporting skills.
• Ability to work independently and achieve performance targets.

Responsibilities

• Plan and manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Develop strategies to generate high-quality leads and maximize conversions.
• Monitor campaign performance, CPL, CPA, ROAS, CTR, conversion rates, and other KPIs.
• Perform keyword research, audience targeting, competitor analysis, and campaign optimization.
• Create and test different ad copies, creatives, landing pages, and audience segments.
• Manage campaign budgets and ensure maximum ROI.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to improve lead quality, conversion rates, and overall campaign performance.
• Work closely with the sales and creative teams to align marketing campaigns with business objectives.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Skills

Performance Marketing

Google Ads

Meta Ads

B2B lead gen

Campaign analytics

A/B testing

Reporting

Job description

Company: Varun Digital Media Solutions Pvt. Ltd.

Job Type: Full-Time

Work Mode: Work From Office / Remote

Shift: 4:00 PM – 1:00 AM IST

Job Summary

We are looking for an experienced and results-driven Performance Marketing Manager to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimization, and performance analytics.

Key Responsibilities

• Plan and manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Develop strategies to generate high-quality leads and maximize conversions.
• Monitor campaign performance, CPL, CPA, ROAS, CTR, conversion rates, and other KPIs.
• Perform keyword research, audience targeting, competitor analysis, and campaign optimization.
• Create and test different ad copies, creatives, landing pages, and audience segments.
• Manage campaign budgets and ensure maximum ROI.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to improve lead quality, conversion rates, and overall campaign performance.
• Work closely with the sales and creative teams to align marketing campaigns with business objectives.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills

• 3–5 years of hands-on experience in Performance Marketing / Paid Advertising.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in B2B lead generation and conversion-focused campaigns.
• Strong understanding of Google Analytics, conversion tracking, pixels, and campaign analytics.
• Excellent analytical and problem-solving skills.
• Experience with A/B testing and campaign optimization.
• Good communication and reporting skills.
• Ability to work independently and achieve performance targets.

Preferred

• Experience in Digital Marketing / Website Development / Social Media / IT Services sales.
• Experience managing international campaigns, especially US/UK markets, is an added advantage.