Performance Marketing Lead

Job Alerts; Gurugram District; On-site; INR 400,000 - 800,000; Full time

Job summary

Job Alerts in Delhi-NCR is seeking a Performance & Growth Marketing Head to lead the complete performance marketing and digital growth function for a premium D2C brand in Kitchen & Bath fittings.

You will own strategy, media buying, analytics and revenue growth across Meta, Google, Shopify and other digital channels, driving CAC/ROAS discipline and scalable growth.

Qualifications

• Extensive experience leading performance and growth marketing for D2C/e-commerce.
• Proven ability to manage large monthly budgets (₹30L+/month).
• Hands-on expertise with Meta Ads and Google Ads.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Own the overall performance marketing strategy and growth trajectory.
• Lead media buying, budget allocation, and bidding strategies.
• Develop and execute creative testing and full-funnel campaigns.
• Collaborate with creative, content, and sales teams to align marketing with business goals.
• Build dashboards and KPIs for continuous optimization.

Skills

Performance Marketing

Growth Strategy

Meta Ads

Google Ads

Shopify

Analytics

Team Leadership

Tools

Meta Ads Manager

Google Ads

Shopify

Google Analytics

Job description

HIRING

PERFORMANCE & GROWTH MARKETING HEAD

Premium D2C / E-commerce Brand | Kitchen & Bathroom Fittings

Delhi-NCR

We are looking for a Performance & Growth Marketing Head to lead the complete performance marketing and digital growth function for a premium D2C brand in Kitchen & Bathroom Fittings — Sinks, Faucets, Shower Systems & Bathroom Accessories.

This is a hands-on leadership role for a growth-focused marketer who can own strategy, media buying, creative performance, analytics, customer acquisition and revenue growth across Meta, Google, Shopify and other digital channels.

KEY RESPONSIBILITIES

• Own the overall Performance & Growth Marketing strategy across the D2C business.
• Drive revenue, customer acquisition, CAC, ROAS, conversion rate and marketing efficiency.
• Manage and optimize high-budget performance campaigns of ₹30to70 Lac +/month across Meta & Google.
• Own campaign architecture, account structure, budget allocation, bidding, attribution and scaling.
• Develop and execute Meta Ads strategies across ABO, CBO, ASC, Broad, Interest and Lookalike audiences.
• Lead Google Ads strategy across Search, Performance Max, Shopping, YouTube and relevant growth channels.
• Build strong retargeting and full-funnel acquisition strategies across prospecting, consideration and conversion stages.
• Develop systematic creative testing frameworks to identify, scale and refresh winning creatives.
• Work closely with creative teams to develop and scale Static, UGC, Studio, Reels and AI-generated creatives.
• Translate campaign and customer data into creative briefs, messaging and content strategies.
• Own the integration of Organic + Paid growth across Instagram and other relevant platforms.
• Leverage Shopify and analytics platforms to understand customer journeys, conversion funnels and revenue performance.
• Optimize marketing for high-value products (₹1,000–₹12,000+) with longer 7–14 day consideration cycles.
• Build strategies around customer research, intent, remarketing, conversion journeys and repeat purchases.
• Establish dashboards, reporting systems and performance KPIs for continuous optimization.
• Identify growth opportunities across CAC reduction, conversion improvement, AOV, LTV and channel expansion.
• Lead experimentation and structured test → learn → scale growth processes.
• Collaborate with leadership, creative, content, e-commerce and sales teams to connect marketing strategy with business outcomes.

WE'RE LOOKING FOR

• Strong experience in Performance Marketing + Growth Marketing for D2C / E-commerce businesses.
• Proven experience managing ₹30L+/month or larger performance marketing budgets.
• Deep hands-on expertise in Meta Ads and Google Ads.
• Strong understanding of D2C, Shopify, attribution, analytics and conversion funnels.
• Demonstrated ability to scale campaigns while maintaining CAC and ROAS discipline.
• Strong experience in creative testing, creative scaling and performance-led content strategy.
• Excellent understanding of customer acquisition for premium/high-consideration products.
• Strong analytical, strategic thinking and structured problem-solving ability.
• Ability to independently identify problems, formulate hypotheses, execute tests and drive measurable outcomes.
• Must be both strategic and execution-oriented — not purely a planning/management profile.

PREFERRED INDUSTRY BACKGROUND

• Candidates from the following sectors will be preferred:
• - Premium Kitchen & Bathroom Fittings
• - Sanitaryware / Bathware
• - Premium Building Materials
• - Modular Kitchen
• - Premium Consumer Durables
• - Premium D2C / E-commerce Brands

Experience with premium products involving longer customer consideration cycles will be an added advantage.

SELECTION PROCESS

• Shortlisted candidates will be required to complete a practical business assessment designed to evaluate:
• - Strategic Thinking
• - Performance Marketing Strategy
• - Media Buying & Optimization
• - Growth & Scaling Ability
• - Creative Testing & Content Strategy
• - Data-Driven Decision Making
• - Problem-Solving
• - Ability to Connect Strategy with Execution

TO APPLY

• Please share:
• Updated Resume
• Portfolio / Work Samples
• Current CTC
• Expected CTC
• Notice Period
• [e-mail]

Only shortlisted candidates will be invited to participate in the assessment process.