Assistant Manager/ Manager, Performance Marketing

Interview Kickstart; Bengaluru; On-site; INR 1,400,000 - 2,300,000; Full time

Job summary

Interview Kickstart seeks a performance marketer to scale high-quality leads and revenue across channels like Google Ads, Meta Ads, LinkedIn, and Quora in the Indian market.

You will own end-to-end campaign execution, test creative roadmaps with design teams, and run structured experiments to uncover growth opportunities while controlling spend and optimizing funnel KPIs. Office Bengaluru-based with strong cross-functional collaboration.

Qualifications

• 4–6 years of hands-on, execution-heavy experience in performance marketing.
• Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale.
• Background in EdTech (preferred) or lead-gen / consumer tech, ideally marketing to Indian audiences.
• Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.
• Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.
• Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.
• Experience running high-velocity creative experiments and interpreting data to drive decisions.
• Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Excellent written communication and stakeholder management skills.

Responsibilities

• Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.
• Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.
• Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.
• Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.
• Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
• Building performance dashboards and communicating actionable insights, not just reporting metrics.
• Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.
• Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Job description

What does the role entail?

One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Meta ads ,Google Ads,LinkedIn, and Quora, among others.

• Responsible for planning, executing and maintaining performance marketing campaigns across channels

• Responsible for end to end Creative strategy to scale and optimize performance marketing

• Identify trends and insights, and optimize spend and performance based on the insights

• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.

• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).

• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

What will excite us?

• 4–6 years of hands-on, execution-heavy experience in performance marketing.

• Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale. Experience with other channels is an add-on.

• Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences.

• Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.

• Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.

• Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.

• Experience running high-velocity creative experiments and interpreting data to drive decisions.

• Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.

• Strong understanding of landing page optimization and conversion rate optimization (CRO).

• Excellent written communication and stakeholder management skills.

What will you be doing?

• Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.

• Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.

• Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.

• Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.

• Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.

• Building performance dashboards and communicating actionable insights, not just reporting metrics.

• Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.

• Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Why Will You Enjoy Working with Us?

• Complete ownership; minimal management and a lot of autonomy.

• Contribute directly to the success of the business and its top-line impact.

• High-pedigree, high-caliber team.

• Experiment, fail, and learn.

• Rapid career progression for high performers.

• Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.