Marketing Executive

Label Apurva; Mumbai; Presencial; INR 1 500 000 - 2 300 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Direct work with Founder & Leadership

End-to-end growth ownership

Scale premium fashion label

Impact on revenue and business growth

Resumo da oferta

Label Apurva is seeking a Performance Marketing Manager to own end-to-end growth for a premium fashion label rooted in Indian craftsmanship. You will plan, optimize, and scale campaigns across Meta and Google, focusing on revenue, ROAS, and customer lifecycle.

You will work directly with the Founder & Leadership Team to build growth systems, analyze data, and drive decisions that impact revenue and profitability.

Qualificações

• Hands-on performance marketing in fashion or D2C.
• Understanding the customer journey and funnel.
• Data-driven decision making with testing and optimization.

Responsabilidades

• Plan, execute & manage Meta and Google Ads.
• Optimize budgets, CAC & profitability.
• Build full-funnel strategies from Traffic → ATC → purchase.
• Track ROAS, CPA, CTR, ATC, checkout & purchase data.
• Share weekly performance reports with insights and next steps.

Conhecimentos

Performance marketing

Fashion/D2C experience

Data-driven decisions

A/B testing & optimization

End-to-end campaign management

Ferramentas

Meta Ads

Google Ads

Shopify

Analytics (GA/GA4)

Descrição da oferta de emprego

We’re looking for someone with hands-on experience in fashion, clothing, or D2C brands who can own performance marketing end-to-end.

WHAT YOU’LL OWN

Paid Ads & ROAS

• Plan, execute & manage Meta and Google Ads
• Optimize budgets, CAC & profitability

Research & Strategy

• Understand fashion customer behaviour & purchase journeys
• Research competitors, creatives, pricing & offers
• Build high-intent audiences through retargeting, lookalikes & warm traffic
• Develop full-funnel strategies from Traffic → ATC →

Creative & Funnel Optimization

• Work closely with the creative team on Reels, static & carousel ads
• Test hooks, copies, creatives, audiences & offers
• Identify funnel drop-offs and improve conversion rates
• Optimize Shopify product pages and checkout experience

Tracking & Reporting

• Track ROAS, CPA, CTR, ATC, checkout & purchase data
• Share weekly performance reports with clear insights and actionable next steps

WHO WE’RE LOOKING FOR

Someone who:

• Has hands-on performance marketing experience in fashion/apparel or D2C
• Thinks beyond ad execution and understands the entire customer journey
• Is highly data-driven and comfortable making decisions based on numbers
• Knows how to test, learn, optimize and scale
• Takes ownership of results and treats revenue as the ultimate KPI

WHAT YOU’LL GET

• Work directly with the Founder & Leadership Team
• Own performance marketing strategy and execution end-to-end
• Build growth systems for a premium fashion label rooted in Indian craftsmanship
• Direct influence on revenue and business growth
• Opportunity to scale hero products, iconic collections & signature silhouettes

Role: Performance Marketing Manager

Employment Type: Full-Time | Permanent

If you’re someone who believes ROAS is a responsibility, not just a number on a dashboard, we’d like to hear from you.