Performance Marketing Executive

Story Design; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Story Design seeks a Performance Marketing Executive to drive paid campaigns across Meta, Google, LinkedIn, and X, optimize CPA/CPC/ROAS, and grow social and ORM presence. You’ll manage budgets, run analytics, and collaborate with content and sales teams to generate qualified leads.

Ideal candidate is data-driven, 2–5 years in performance marketing, with strong skills in GA4, Google Ads, Meta Business Manager, and CRM tools, based in India and ready for a hands-on role.

Qualifications

• 2–5 years of experience in performance marketing or similar.
• Hands-on expertise with paid media across multiple platforms.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Plan, run, and optimize paid campaigns across Meta, Google, LinkedIn, and X.
• Manage budgets and allocate for max ROI and ROAS.
• Develop and execute social media strategies for growth and ORM.
• Monitor website performance with GA4, implement tracking and A/B tests.
• Generate weekly/monthly performance reports and actionable insights.
• Coordinate with sales for lead quality and conversion improvements.

Skills

Meta Business Manager

Google Ads

Google Analytics (GA4)

Google Tag Manager

Search Console

LinkedIn Campaign Manager

SEMrush / Similar Tools

HubSpot / Zoho CRM

Canva / Adobe Creative Suite

Excel / Looker Studio

Tools

LinkedIn Campaign Manager

SEMrush

HubSpot / Zoho CRM

Canva / Adobe Creative Suite

Job description

Performance Marketing Executive – Social Media & Paid Campaigns Position Overview

LOCATION : Noida Extension - Google map: https://share.google/FLNn30RzmFl8NJHkK

We are seeking a highly analytical and creative Performance Marketing Executive to manage and optimize digital marketing campaigns across multiple platforms. The candidate will be responsible for driving qualified leads, improving campaign performance, increasing brand visibility, managing social media growth, and ensuring positive online brand reputation through data-driven marketing strategies.

Reporting To

Marketing Head / Director – Brand Strategy

Experience Required

2–5 Years

Key Responsibilities Performance Marketing

• Plan, execute, monitor, and optimize paid advertising campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max, YouTube)
• LinkedIn Ads
• X (Twitter) Ads
• Other relevant digital advertising platforms
• Manage campaign budgets and ensure efficient allocation for maximum returns.
• Conduct audience segmentation, retargeting, lookalike audience creation, and conversion optimization.
• Implement and manage lead generation, website traffic, engagement, and conversion campaigns.
• Continuously monitor campaign performance and optimize for CPA, CPC, CTR, ROAS, and Conversion Rates.

Social Media Marketing (SMM)

• Develop monthly social media strategies and content promotion plans.
• Execute paid and organic growth campaigns.
• Manage brand presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
• Increase audience engagement, follower growth, and content reach.
• Coordinate with creative teams for campaign creatives, reels, videos, and static content.

Search & Website Performance

• Monitor website traffic using Google Analytics and Search Console.
• Implement conversion tracking, UTM tagging, and event tracking.
• Conduct landing page optimization and A/B testing.
• Improve lead conversion rates through performance-driven website enhancements.

Online Reputation Management (ORM)

• Monitor online brand mentions, reviews, and customer feedback.
• Respond to comments, messages, and reviews professionally.
• Develop strategies to improve online ratings and customer sentiment.
• Manage crisis communication and reputation recovery initiatives when required.

Analytics & Reporting

• Generate weekly and monthly performance reports.
• Analyze user behavior, audience insights, and campaign effectiveness.
• Present actionable recommendations to management and clients.
• Maintain marketing dashboards and KPI tracking systems.

Lead Generation & Automation

• Develop lead nurturing workflows.
• Manage CRM integrations and lead tracking systems.
• Optimize lead quality and conversion funnel performance.
• Coordinate with sales teams to evaluate lead effectiveness.

Market & Competitor Analysis

• Conduct competitor benchmarking.
• Track industry trends and emerging digital marketing opportunities.
• Identify new channels for customer acquisition and engagement.

Technical Skills Required

• Meta Business Manager
• Google Ads
• Google Analytics (GA4)
• Google Tag Manager
• Search Console
• LinkedIn Campaign Manager
• SEMrush / Similar Tools
• HubSpot / Zoho CRM
• Canva / Adobe Creative Suite (basic understanding)
• Excel, Looker Studio, Data Visualization Tools

Key Performance Indicators (KPIs)

Paid Media Performance

• ROAS (Return on Ad Spend)
• CTR (Click Through Rate)
• CPC (Cost Per Click)
• CPL (Cost Per Lead)
• CPA (Cost Per Acquisition)
• Conversion Rate
• Revenue Generated from Campaigns

Social Media Performance

• Follower Growth Rate
• Engagement Rate
• Reach & Impressions
• Video Views
• Share & Save Rate
• Organic Traffic Growth

Lead Generation

• Number of Qualified Leads Generated
• Marketing Qualified Leads (MQLs)
• Cost per Lead
• Lead-to-Customer Conversion Rate

Website Performance

• Website Traffic Growth
• Bounce Rate Reduction
• Average Session Duration
• Landing Page Conversion Rate

ORM Performance

• Review Rating Improvement
• Response Time to Customer Queries
• Sentiment Score
• Brand Mention Monitoring

Key Result Areas (KRAs)

KRA 1 – Lead Generation & Revenue

• Generate qualified leads through paid campaigns.
• Achieve monthly lead generation targets.
• Maintain target ROAS across all active campaigns.

KRA 2 – Campaign Optimization

• Improve CTR and conversion rates month-on-month.
• Reduce CPC and CPL through continuous optimization.
• Conduct regular A/B testing for creative and audience performance.

KRA 3 – Social Media Growth

• Increase organic engagement and follower growth.
• Execute high-performing content amplification campaigns.
• Improve audience retention and interaction metrics.

KRA 4 – Brand Reputation

• Maintain positive online sentiment.
• Ensure timely response to reviews and customer interactions.
• Improve brand credibility across digital platforms.

KRA 5 – Reporting & Insights

• Deliver accurate weekly and monthly performance reports.
• Provide strategic recommendations based on campaign data.
• Track and improve all digital marketing KPIs.

Desired Qualities

• Data-driven decision maker
• Strong analytical mindset
• Creative problem solverExcellent communication skills
• Detail-oriented and process-driven
• Ability to manage multiple campaigns simultaneously
• Strong understanding of digital consumer behavior