Marketing Specialist

Erekrut... Recruitment Made Easy; Ahmedabad District; On-site; INR 500,000 - 900,000; Full time

Job summary

Erekrut... Recruitment Made Easy is seeking a Performance Marketing Specialist to own end-to-end paid advertising for multiple D2C brands.

You will manage significant budgets across Google Ads and Meta Ads, turning data into actionable growth strategies and ROI improvements. The role focuses on performance marketing rather than a generalist profile, requiring hands-on experience with GA4, GTM, and attribution.

Qualifications

• Minimum 2 years hands-on experience in Performance Marketing.
• Experience with D2C/e-commerce brands or a digital marketing agency.
• Experience managing monthly ad spend of ₹5 lakhs or more.
• Strong hands-on experience with Google Ads and Meta Ads.
• Understanding of TOF, MOF, and BOF performance funnels.
• Knowledge of attribution, conversion tracking, and performance analysis.
• Experience with GA4 and GTM setup and analysis.
• Excellent client communication and presentation skills.

Responsibilities

• Manage, optimize, and scale paid advertising campaigns across Google Ads and Meta Ads.
• Handle 5 active clients with ~₹3–5 lakhs per client monthly spend.
• Translate client goals into data-driven performance marketing strategies.
• Monitor daily performance and identify scaling and cost-optimization opportunities.
• Analyze data for trends, gaps, and improvement opportunities.
• Collaborate on creative strategy, ad copy direction, and feed optimization.
• Own regular reporting and deliver actionable performance insights to clients.
• Present performance learnings and recommendations in a structured manner.

Skills

Data-driven

ROI optimization

Client management

Campaign scaling

Analytics

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Feed optimization

Google Merchant Center

Meta Catalogs

Job description

Job Description:

Job title: Performance Marketing Specialist

About the Role

Looking for a Performance Marketing Specialist who is highly data-driven and focused on scaling campaigns, improving ROI, and delivering measurable business outcomes.

This is a specialist performance marketing role, focused primarily on paid advertising rather than a generalist digital marketing profile. The selected candidate will own end-to-end performance marketing for multiple D2C brands, managing significant advertising budgets across Search and Social platforms with clear accountability for performance, insights, and growth.

Key Responsibilities

• Manage, optimize, and scale paid advertising campaigns across Google Ads and Meta Ads.
• Manage Search and Social campaigns across multiple D2C/e-commerce accounts.
• Handle approximately 5 active clients, with an average monthly advertising spend of ₹3–5 lakhs per client.
• Understand client business goals and translate them into data-driven performance marketing strategies.
• Monitor campaign performance on a daily basis and identify opportunities for scaling and cost optimization.
• Analyze campaign data to identify performance trends, gaps, and opportunities for improvement.
• Optimize campaigns based on relevant performance metrics, conversion data, audience behavior, and business objectives.
• Identify opportunities for creative improvement and provide inputs for ad creatives and copy.
• Own daily, weekly, and monthly performance reporting for assigned clients.
• Prepare clear, accurate, and actionable performance insights and recommendations.
• Present campaign performance, learnings, and recommendations to clients in a structured and confident manner.
• Collaborate with internal teams on creative strategy, ad copy direction, and feed optimization.
• Stay updated with advertising platform changes, industry trends, and performance marketing best practices.
• Manage multiple clients, deadlines, budgets, and performance targets simultaneously.

Mandatory Requirements

• Minimum 2 years of hands‑on experience in Performance Marketing.
• Proven experience working with D2C/e-commerce brands or within a digital marketing agency.
• Demonstrated experience managing monthly advertising budgets of ₹5 lakhs or more.
• Strong hands‑on experience with Google Ads and Meta Ads.
• Strong understanding of Search and Social performance funnels, including TOF, MOF, and BOF.
• Good understanding of attribution, campaign measurement, conversion tracking, and performance analysis.
• Hands‑on experience with GA4 and Google Tag Manager (GTM) setup and analysis.
• Strong analytical skills with the ability to convert campaign data into actionable business decisions.
• Excellent client communication and presentation skills.
• Ability to manage multiple clients, tight deadlines, advertising budgets, and performance pressure.

Good to Have

• Experience managing both e-commerce and lead‑generation campaigns.
• Experience with feed optimization for large product catalogs.
• Knowledge of Google Merchant Center and Meta Catalogs.
• Ability to guide or review creative direction and evaluate ad copy performance.Experience with additional advertising platforms such as Bing Ads, Snapchat Ads, or similar platforms.
• Experience working with D2C brands across multiple categories.