Performance Marketing Executive

Digital ROI; Pune District; On-site; INR 391,000 - 614,000; Full time

Job summary

Digital ROI, a Pune-based performance marketing agency, seeks a Digital Marketing Executive to own paid campaigns across Google Ads and Meta Ads Manager. You will collaborate with senior marketers to deliver measurable results for clients and drive performance across CPA, ROAS, CTR, and CPL.

You will build testing frameworks, set up conversion tracking, and prepare client reports while guiding junior teammates. A 1-2 year track record in managing multi-channel campaigns is preferred.

Qualifications

• 1-2 years hands-on experience independently managing paid campaigns on Google Ads or Meta Ads Manager.
• In-depth knowledge of Google Ads (Search, Performance Max, Display, YouTube) or Meta Ads Manager (Advantage+, custom and lookalike audiences).
• Strong media planning skills with ability to build channel-wise plans, allocate budgets, and justify spend decisions to clients.

Responsibilities

• Plan, launch, and independently manage paid campaigns on Google Ads and Meta Ads.
• Own campaign performance against targets for CPA, ROAS, CTR, and CPL, including budget pacing and allocation.
• Prepare daily, weekly, and monthly performance reports, present insights and recommendations to clients, and guide junior team members.

Skills

Google Ads

Meta Ads Manager

LinkedIn Ads

Media planning

Analytics

Conversion tracking

Reporting

Client communication

Education

Bachelor's in Marketing or related

Tools

Google Pixel

Meta Pixel

Job description

You'll take ownership of paid campaigns across platforms, work closely with senior marketers, and help deliver measurable results for our clients.

• Role - Digital Marketing Executive
• Experience - 1-2 Years
• Type - Full-time

About Digital ROI

Digital ROI (Digimonk Marketing Pvt. Ltd., est. 2018) is a Pune-based performance marketing agency. We grow qualified leads and online sales for 50+ brands across healthcare, solar, education, D2C e-commerce, B2B and finance.

Platform partnerships:

• Meta Business Partner

What we do for clients:

• Paid media: Google, Meta and LinkedIn ads.
• Creative: data-led ad copy, statics and videos.
• Landing pages: high-converting pages and funnels.
• WhatsApp automation: instant follow-ups and nurturing.
• CRM automation: lead routing and pipeline management.
• Analytics: tracking, reporting and attribution.
• Plan, launch, and independently manage paid campaigns on Google Ads and Meta Ads.
• Own campaign performance against targets for CPA, ROAS, CTR, and CPL, including budget pacing and allocation.
• Build and run structured testing frameworks across audiences, ad copy, creatives, and landing pages, and scale what works.
• Set up, audit, and troubleshoot conversion tracking using the Google Pixel and Meta Pixel to ensure accurate data.
• Create media plans covering channel selection, budget distribution, and campaign scheduling, and recommend where to scale or cut spend.
• Prepare daily, weekly, and monthly performance reports, present insights and recommendations directly to clients, and act as a point of contact for campaign queries.
• Guide and support junior team members on campaign setup, optimization, and reporting.

Requirements:

• 1-2 years of hands-on experience independently managing paid campaigns on Google Ads or Meta Ads Manager.
• In-depth knowledge of Google Ads (Search, Performance Max, Display, YouTube) or Meta Ads Manager (Advantage+, custom and lookalike audiences).
• Strong media planning skills, with the ability to build channel-wise plans, allocate budgets, and justify spend decisions to clients.
• Confident communicator who can present performance insights and recommendations directly to clients.
• Bachelor's degree in Marketing, Business or a related field (preferred, not mandatory).

Good to Have:

• Agency or multi-client experience.
• Exposure to LinkedIn Ads, taboola or other channels
• Experience handling client communication