Paid Media Executive

HOWL; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

A dynamic marketing agency in Mumbai is seeking Performance Marketing Executives to enhance brand presence through digital strategies. The role involves designing campaigns, analyzing data, and staying updated with digital trends. Ideal candidates should possess 1–2 years of relevant experience, creativity, and strong analytical skills. This is a full-time associate position in a fast-paced environment.

Qualifications

• 1–2 years of experience in digital marketing with leading brands or agencies.
• Creative with a knack for identifying and engaging target audiences.
• Proficient in digital campaigns and measuring their effectiveness.

Responsibilities

• Design and maintain brand presence across digital platforms.
• Plan and execute campaigns on social media and advertising platforms.
• Analyze customer experience across digital channels.

Skills

Digital marketing

Social media analytics

Data-driven thinking

Creativity

Tools

Google Ads

Facebook Ads

MS Excel

MS Powerpoint

Meltwater

Hubspot

Job description

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Building the pack @HOWL Digital | Brand Building, Marketing Strategy, Digital Marketing

From launching homegrown brands to working with some of the biggest companies across the BFSI, Lifestyle, F&B, Real Estate, Entertainment and Quick Commerce sectors, HOWL has grown to a diversified team that loves creating campaigns that stand out. We believe that bringing curious and driven people together to work toward a shared purpose is the game changer that creates memorable brand experiences.

Our team is seeking Performance Marketing Executives who will help grow brands strategically and creatively. The ideal candidate will have a passion for digital marketing and technology. The candidate needs to be well-versed in digital marketing concepts, and how the Internet can become a solid asset to securing growing revenue. The candidate should be tech‑savvy and capable of managing the strategy and execution of digital marketing campaigns.

WHAT YOU’LL DO:

• Design, build, and maintain the client’s brand presence across digital platforms, extending beyond social media.
• Plan and execute all brand-related campaigns across various channels like social media, Google, Meta, AEO/GEO, and display advertising campaigns.
• Suggest and implement digital media strategies to increase customer ROI.
• Stay up-to-date with digital technology trends.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Exhibit strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

WHAT WE ARE LOOKING FOR:

• Proven work experience of minimum 1–2 years with leading brands and/or agencies.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• In-depth knowledge of social media analytics and sentiment tracking tools (e.g. Meltwater, Sprinklr, Hubspot, Buffer, Facebook Ad Manager, etc.).
• Knowledge and experience of paid media tools, digital marketing and analytics platforms like Facebook ads, Google ads, other PPC channels, SEO, etc.
• Strong analytical skills and data‑driven thinking.
• Working proficiency in MS Excel and MS Powerpoint.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Advertising, Marketing, and Analyst

Industries

• Advertising Services, Marketing Services, and Technology, Information and Media

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