Paid Media Executive

HOWL; Mumbai; On-site; INR 420,000 - 640,000; Full time

Job summary

HOWL is seeking a Paid Media Executive to lead digital campaigns across multiple channels in a fast-moving, creative environment. You will design, build, and scale brand campaigns on social, search, display, and remarketing while measuring ROI and sharing insights with the team.

Ideal candidates have 1–2 years of experience with leading brands or agencies, strong analytical skills, and proficiency in tools like Facebook/Google Ads, Meltwater, Sprinklr, and HubSpot.

Qualifications

• 1–2 years of experience with leading brands and/or agencies.
• Creative thinker able to identify target audiences for digital campaigns.
• Proficient in social media analytics and sentiment tracking tools.
• Knowledge of paid media tools and PPC channels (e.g., Facebook/Google Ads).
• Strong analytical skills and data-driven thinking.
• Proficient in MS Excel and MS PowerPoint.

Responsibilities

• Design, build, and maintain the client’s brand presence across digital platforms.
• Plan and execute brand campaigns across social media, Google, Meta, AEO/GEO, and display ads.
• Suggest and implement digital media strategies to increase ROI.
• Stay up-to-date with digital technology trends.
• Measure and report campaign performance against ROI and KPIs.
• Evaluate end-to-end customer experience across multiple channels.

Skills

Digital marketing

Campaign strategy

Analytical thinking

Social media analytics

Target audience identification

Data-driven decision making

MS Excel

MS PowerPoint

Tools

Facebook Ads

Google Ads

PPC channels

Meltwater

Sprinklr

HubSpot

Buffer

Facebook Ad Manager

Job description

From launching homegrown brands to working with some of the biggest companies across the BFSI, Lifestyle, F\&B, Real Estate, Entertainment and Quick Commerce sectors, HOWL has grown to a diversified team that loves creating campaigns that stand out. We believe that bringing curious and driven people together to work toward a shared purpose is the game changer that creates memorable brand experiences.

Our team is seeking for Paid Media Executives in Performance Marketing team who will help grow brands strategically and creatively. The ideal candidate will have a passion for digital marketing and technology. The candidate should be tech-savvy and capable of managing the strategy and execution of digital marketing campaigns.

WHAT YOU'LL DO:

• Design, build, and maintain the client’s brand presence across digital platforms, extending beyond social media.


• Plan and execute all brand-related campaigns across various channels like social media, Google, Meta, AEO/GEO, and display advertising campaigns


• Suggest and implement digital media strategies to increase customer ROI


• Stay up-to-date with digital technology trends


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Exhibit strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

WHAT WE ARE LOOKING FOR:

• Proven work experience of minimum 1-2 years with leading brands and/or agencies.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.


• In-depth knowledge of social media analytics and sentiment tracking tools (e.g. Meltwater, Sprinklr, Hubspot, Buffer, Facebook Ad Manager, etc.).


• Knowledge and experience of paid media tools, digital marketing and analytics platforms like Facebook ads, Google ads, other PPC channels, SEO etc.


• Strong analytical skills and data-driven thinking.


• Working proficiency in MS Excel and MS Powerpoint.