Senior Performance Marketing Executive

Blink Digital; India; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A leading company in Advertising Services is looking for a Senior Performance Marketing Executive to spearhead their media initiatives. The role demands robust experience in digital marketing, strong leadership skills, and the ability to manage substantial media budgets effectively. You will design strategies, oversee campaign executions, analyze performance, and maintain client relations. If you have a passion for data-driven marketing and are looking to make a significant impact, this is the role for you.

Qualifications

• 3+ years of experience in digital media focused on performance marketing.
• Strong analytical skills with a data-driven mindset.
• Proven experience managing large media budgets.

Responsibilities

• Design and implement performance media strategies to maximize ROI.
• Oversee the execution and optimization of digital media campaigns.
• Analyze campaign performance data and present findings to clients.

Skills

Performance Marketing

Digital Marketing

Data Analytics

Media Buying

PPC

Client Relationship Management

Team Leadership

Social Media Marketing

SEO

Display Advertising

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA preferred

Tools

Data Visualization Tools

Google Ads

Facebook

Instagram

Programmatic Advertising

Job description

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We are seeking a highly skilled and strategic Senior Performance Marketing Executive to lead our performance media initiatives. This role requires a deep understanding of digital marketing, data analytics, and media buying to drive measurable results for our clients. The ideal candidate will have a proven track record in developing and executing performance-driven media strategies across various digital platforms.

On any given day you might

• Strategy Development: Design and implement comprehensive performance media strategies that align with client objectives, ensuring maximum ROI.
• Campaign Management: Oversee the planning, execution, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, programmatic, and other emerging channels.
• Data Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare regular performance reports and present findings to clients and internal stakeholders.
• Team Leadership: Mentor and lead a team of media planners and analysts, fostering a culture of collaboration, continuous improvement, and professional development.
• Client Relationship Management: Build and maintain strong relationships with clients, serving as a trusted advisor on performance media strategies and best practices.
• Budget Management: Manage and allocate media budgets effectively to maximize performance and achieve client KPIs.
• Industry Trends: Stay up-to-date with the latest industry trends, technologies, and best practices in performance media and digital marketing.
• Cross-Functional Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive campaign execution and delivery of client goals.
  
  

The ideal person

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 3+ years of experience in digital media, with a focus on performance marketing.
• Strong understanding of digital marketing channels, analytics tools, and performance metrics.
• Proven experience in managing large media budgets and delivering measurable results.
• Excellent analytical skills with a data-driven mindset and proficiency in data visualization tools.
• Strong leadership and team management skills, with the ability to motivate and develop talent.
• Exceptional communication and presentation skills, with the ability to convey complex information to clients and stakeholders.
• Knowledge of SEO, PPC, display advertising, social media marketing, and other digital marketing strategies.
  
  

Skills: performance marketing,digital marketing,performance-driven media strategies,social media marketing,team leadership,google ads,data analytics,programmatic advertising,ppc,facebook,client relationship management,digital media,digital,media buying,instagram,data visualization,seo,display advertising

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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