Performance Marketing Specialist – Meta & Google Ads | UK D2C Brand

Opvia; India; Remote; INR 1,400,000 - 2,800,000; Full time

Job summary

Opvia, a UK-based D2C brand, is seeking a hands-on Growth Associate to drive performance marketing campaigns on Meta and Google and test new growth opportunities. Based in India, you will collaborate with international teams to optimize CAC, ROAS, and LTV, while supporting retention initiatives and paid social creatives.

Experience with UK brands, D2C ecommerce, and AI-assisted analysis is a plus. You will work UK business hours in a remote capacity, coordinating with cross-functional teams and

Qualifications

• 3+ years managing paid social and paid search campaigns.
• Experience with UK brands or targeting UK consumers.
• Strong knowledge of CAC, ROAS, LTV and payback periods.
• Proficient in GA4, Excel or Sheets for data analysis.

Responsibilities

• Build, manage and optimise campaigns across Meta Ads and Google Ads.
• Manage budgets and pacing against weekly and monthly acquisition and revenue targets.
• Track CAC, ROAS and payback periods.
• Plan and run structured tests across audiences, creatives, landing pages and offers.
• Support retention initiatives to reduce churn and increase lifetime value.
• Prepare weekly performance reports with recommendations on scaling or optimization.
• Brief creative teams and provide actionable feedback based on performance.
• Monitor tracking, attribution and campaign setup, coordinating with technical teams.
• Support Amazon Ads and affiliate marketing activity as needed.
• Use AI tools to improve research, analysis, reporting and day-to-day efficiency.

Skills

Paid social campaigns

Meta Ads Manager

Google Ads

D2C / ecommerce

GA4 / data analysis

A/B testing

English communication

Tools

Meta Ads Manager

Google Ads

Job description

Performance Marketing Specialist – Meta & Google Ads | UK D2C Brand

Location: India

Employment Type: Full-time

Working Hours: UK business hours

Experience: 3+ years with the UK market

Compensation: Based on experience and skills

About the Role

We are hiring a hands-on Growth Associate to support the growth of a UK-based D2C consumer brand focused on sustainable household products.

You will manage performance marketing campaigns across Meta and Google, test new growth opportunities and support customer retention. Working closely with the growth leadership and creative teams, your focus will be to acquire customers efficiently, improve campaign performance and increase customer lifetime value.

Experience working with UK brands or targeting UK consumers is preferred.

Key Responsibilities

• Build, manage and optimise campaigns across Meta Ads and Google Ads, including Search and Performance Max.
• Manage budgets and campaign pacing against weekly and monthly acquisition and revenue targets.
• Track and improve customer acquisition cost (CAC), return on ad spend (ROAS) and payback periods.
• Plan and run structured tests across audiences, creatives, landing pages and offers.
• Support retention initiatives, accounting for approximately 30% of the role, to reduce churn, improve lifetime value and win back subscribers.
• Prepare clear weekly performance reports with recommendations on what to scale, improve or stop.
• Brief creative teams and provide actionable feedback based on campaign performance.
• Monitor tracking, attribution and campaign setup, coordinating with technical teams when required.
• Support Amazon Ads and affiliate marketing activity as needed.
• Use AI tools to improve research, analysis, reporting and day-to-day efficiency.

What We’re Looking For

• At least 3 years of hands-on experience managing paid social and paid search campaigns.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Experience working with D2C or ecommerce consumer brands.
• A good understanding of CAC, ROAS, LTV, conversion rates and payback periods.
• Confidence analysing data using GA4, Excel or Google Sheets.
• A structured approach to testing, with the ability to turn results into clear actions.
• A strong eye for paid social creative and an understanding of what drives conversions.
• Clear written and spoken English, with the confidence to work directly with an international team.
• Strong ownership, attention to detail and the ability to manage multiple priorities.
• Availability to work UK business hours from India.

Preferred Experience

• Experience working with UK brands, clients or consumer audiences.
• Experience with subscription businesses and an understanding of churn, cohorts and lifecycle marketing.
• Familiarity with Shopify and Recharge or similar subscription platforms.
• Experience with Amazon Ads, affiliate networks or email and CRM retention campaigns.
• Previous in-house experience at a growing D2C brand.

Why Join?

• Take ownership of paid campaigns and see the direct impact of your work.
• Work closely with an international growth team and senior leadership.
• Gain exposure to both acquisition and retention in a growing D2C business.
• Build your skills across performance marketing, creative testing and subscription growth.