VP – Digital Marketing / Growth

Nirvasa Ayurveda; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Nirvasa Ayurveda is seeking a hands-on Digital Marketing leader to own and scale our complete digital growth function in India. You will drive performance, CAC optimization, and ROI across Meta, Google, and emerging channels, with a focus on D2C lead-gen, tele-sales, and order conversion.

The ideal candidate brings 10+ years in D2C wellness/healthcare marketing, strong analytics, and a track record of building high-performing teams.

Qualifications

• Hands-on leadership with 10+ years in performance marketing in D2C Ayurveda/healthcare.
• Deep expertise in Meta Ads, lead gen, and funnel optimization.
• Strong track record of managing large ad spends and driving CAC/CPL efficiency.
• Experience with call-centre-led D2C ecosystems and order funnels.
• Proficiency in analytics, attribution, and dashboarding (GA4/Excel).
• Ability to build and mentor a high-performance digital marketing team.

Responsibilities

• Own Nirvasa's complete digital acquisition and growth function.
• Develop and scale Meta, Google, and other channels within CAC and contribution margins.
• Lead funnel optimization from ad to order and post-delivery retention.
• Collaborate with Sales, Call Centre, Creative, Tech, Product, and Finance.
• Build a systematic creative testing engine and data-driven reporting.

Skills

Meta Ads

Lead Generation

D2C Marketing

Funnel Optimization

Campaign Analytics

Team Leadership

Agency Management

Growth Hacking

Tools

Meta Ads Manager

GA4

Excel

CRM Platforms

Call Centre Tools

Job description

Experience: 10+ years
Location: Gurgaon
Industry Preference: D2C / Ayurveda / Wellness / Healthcare / Nutrition
Profile Required
We are looking for a hands-on Digital Marketing leader who can take ownership of Nirvasa's complete digital acquisition and growth function.
Strong preference for candidates from the D2C Ayurveda / Wellness / Healthcare space, particularly those who have managed products with a lead-generation + tele-sales/order conversion model.
The person should be a performance/growth marketer first, rather than a traditional brand or digital marketing head.
Core Expertise Required

• Meta – Critical
  • Strong hands-on expertise in Meta Ads and Lead Generation.
  • Experience managing significant Meta spends.
  • Campaign structuring, scaling, audience strategy and optimisation.
  • Lookalikes, customer audiences, retargeting and first-party data.
  • Strong understanding of CPL vs lead quality.
  • Creative testing and performance creative strategy.
  • Meta Pixel, CAPI and attribution/tracking understanding.
  • Ability to personally get into Ads Manager and analyse campaigns.
• D2C Order Funnel – Critical
  

Must Understand The Complete Funnel
Ad → Lead → Call → Order → Shipment → Delivery → Repeat Order

• Lead quality optimisation.
• Lead-to-order conversion.
• Order-to-delivery conversion.
• Landing page/CRO.
• Call-centre funnel optimisation.
• Product/offer-wise acquisition economics.
• CAC, CPL, AOV, ROAS, contribution margin and LTV.

Someone who has worked with call-centre-led D2C businesses will be strongly preferred.

• Google – Preferred
  • Google Search
  • PMax
  • YouTube
  • Display/remarketing
  • Demand Gen
  • Google Analytics/GA4

We don't necessarily need a Google specialist, but the candidate should have sufficient understanding to own and scale the channel.

• Performance Creative
  • Ability to build a systematic creative testing engine.
  • Understand hooks, UGC, expert-led, product-led and problem/solution creatives.
  • Work closely with content, video and AI creative teams.
  • Use campaign data to identify winning creatives and scale variations.
• Data & Analytics
  • Strong understanding of attribution and funnel analytics.
  • Ability to build channel-wise and campaign-wise profitability reporting.
  • Comfortable identifying gaps between platform data, CRM, call-centre and actual revenue.
  • Strong Excel/analytics skills and dashboard orientation.
• Team & Agency Management
  • Build and manage the digital/performance marketing team.
  • Manage agencies and external partners where required.
  • Should be capable of challenging agencies based on data and not depend entirely on them for strategy.
  • Work closely with Sales/Call Centre, Creative, Technology, Product and Finance.
• Growth & New Channels
  • Identify and test new acquisition channels.
  • Scale successful channels while maintaining CAC and contribution economics.
  • Experience with affiliate marketing, remarketing, CRM/first-party data will be an advantage.
  • Strong experimentation and test-and-learn mindset.

Ideal Background

• D2C Ayurveda brands
• Wellness / Healthcare
• Nutrition
• Men's/Women's wellness
• Beauty & Personal Care
• Consumer Health
• Other high-volume D2C businesses

What We DON'T Want

• Brand marketing professionals
• Social media/content heads
• SEO specialists
• Agency-only managers
• Traditional marketing heads with limited hands-on performance experience

We need someone who understands the numbers, understands Meta, understands the D2C funnel and can drive profitable growth.
Key KRAs

• Digital revenue growth
• New customer acquisition
• CAC / CPL / cost per delivered order
• Lead-to-order conversion
• Order-to-delivery conversion
• ROAS / MER / contribution margin
• Creative testing and scaling
• Growth of Meta + Google + other acquisition channels
• First-party data utilisation and retargeting
• Building a strong performance marketing team