Performance Marketing Executive

Inner Sanctum LLP; Chennai District; Vor Ort; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Inner Sanctum LLP in Chennai seeks a driven Performance Marketing Specialist with 4-8 years of hands-on experience to manage paid campaigns across Facebook, Instagram, Google and YouTube for coaching programs. You will focus on generating high quality leads and converting them through optimized funnels.

You will collaborate with the creative team to build impactful ads and landing pages, run A/B tests, monitor CPL/CPA/ROAS, and deliver weekly performance insights to help sales enrolment close

Qualifikationen

• 4–8 years hands-on performance marketing experience in coaching/edtech/services.
• Proficiency with Meta Ads Manager, Google Ads, Analytics, and tracking tools.
• Strong knowledge of sales funnels for coaching programs.

Aufgaben

• Plan, execute, and optimise paid campaigns on Facebook, Instagram, Google, and YouTube.
• Run lead generation campaigns for coaching funnels like webinars and consultations.
• Monitor KPIs: CPL, CPA, ROAS, CTR, conversions.
• Collaborate with creative team to develop ad creatives and landing pages.
• Conduct A/B testing for creatives, targeting, and messaging.
• Prepare weekly/monthly performance reports with insights.
• Coordinate with sales/enrolment to ensure lead quality and conversions.

Kenntnisse

Campaign strategy

Lead generation

A/B testing

Data driven

Excel/Sheets

Tools

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Jobbeschreibung

About the Role:

We are seeking a driven and analytical Performance Marketing Specialist with 4-8 years of experience to join our in house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high quality leads and driving conversions for our coaching programs.

Key Responsibilities:

• Strategise, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube.
• Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations.
• Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates.
• Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages.
• Conduct A/B testing for creatives, targeting, and messaging to maximise ROI.
• Work closely with the sales/enrolment team to ensure lead quality and conversion alignment.
• Create weekly/monthly performance reports and provide insights for continuous improvement.

Additional Bonus Skills:

• SEO (Search Engine Optimization): Ability to support organic traffic growth strategies through keyword research, on-page/off-page SEO, and blog optimization.
• SEM (Search Engine Marketing): Experience managing Google Search campaigns, keywords bidding strategies, and search intent optimization.

Requirements:

• 4-8 years of hands on experience in performance marketing, preferably in the coaching, edtech, or services industry.
• Proficient in Meta Ads Manager, Google Ads, Google Analytics, and basic tracking tools like Google Tag Manager.
• Strong understanding of sales funnels in the coaching space, including lead magnets, webinars, and high ticket offers.
• Data driven mindset with proficiency in tools like Excel/Google Sheets.
• Excellent communication and teamwork skills.