Performance Marketing Executive

DigitalIndiaAdd; Bengaluru Urban; On-site; INR 600,000 - 900,000; Full time

Job summary

Hype Digitech in Bengaluru is seeking a results-driven Performance Marketing Specialist to plan, manage and optimize paid campaigns for wellness, healthcare and education clients. You will own Google Ads and Meta Ads campaigns, focusing on lead quality, conversion tracking and measurable performance.

You will work with GA4 and GTM, perform A/B testing, monitor CPL/CPA/CTR, and provide data-driven insights to improve campaigns.

Qualifications

• 2–4 years of hands-on performance marketing experience.
• Strong Google Ads knowledge.
• Strong Meta Ads knowledge.
• Good understanding of conversion tracking.
• GA4 knowledge (Google Analytics).
• Meta Pixel and basic tracking concepts.
• Strong analytical and problem-solving skills.
• Good Excel/Google Sheets knowledge.
• Ability to independently manage multiple client accounts.

Responsibilities

• Plan, create, launch and manage Google Ads campaigns.
• Plan, create, launch and manage Meta Ads campaigns.
• Manage lead-generation and conversion campaigns.
• Perform keyword research, audience research and competitor analysis.
• Monitor CPL, CPA, CTR, conversion rate and lead quality.
• Optimize campaigns based on performance data.
• Manage campaign budgets and pacing.
• Set up and troubleshoot conversion tracking.
• Work with Google Analytics, Google Tag Manager and Meta Pixel.
• Coordinate with the website/development team for landing pages and tracking.
• Conduct A/B testing of campaigns, audiences, creatives and landing pages.
• Identify poor-performing campaigns and implement corrective actions.
• Prepare weekly/monthly performance reports.
• Provide insights and recommendations to improve campaign performance.
• Stay updated with Google Ads and Meta Ads platform changes.

Skills

Google Ads

Meta Ads

Conversion tracking

Google Analytics GA4

Meta Pixel

Excel/Sheets

Account management

Analytical thinking

Problem-solving

Tools

Google Analytics/GA4

Google Tag Manager

Meta Pixel

Job description

Hype Digitech is looking for a results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Wellness, Healthcare and Education.

The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, understand lead generation, and be comfortable taking ownership of campaign performance.

This is not a social media posting role. We are looking for someone who understands performance, numbers, optimization and lead quality.

Key Responsibilities

• Plan, create, launch and manage Google Ads campaigns.
• Plan, create, launch and manage Meta Ads campaigns.
• Manage lead-generation and conversion campaigns.
• Perform keyword research, audience research and competitor analysis.
• Monitor CPL, CPA, CTR, conversion rate and lead quality.
• Optimize campaigns based on performance data.
• Manage campaign budgets and pacing.
• Set up and troubleshoot conversion tracking.
• Work with Google Analytics, Google Tag Manager and Meta Pixel.
• Coordinate with the website/development team for landing pages and tracking.
• Conduct A/B testing of campaigns, audiences, creatives and landing pages.
• Identify poor-performing campaigns and implement corrective actions.
• Prepare weekly/monthly performance reports.
• Provide insights and recommendations to improve campaign performance.
• Stay updated with Google Ads and Meta Ads platform changes.

Required Skills

Must Have

• 2–4 years of hands-on performance marketing experience.
• Strong Google Ads knowledge.
• Strong Meta Ads knowledge.
• Good understanding of conversion tracking.
• Google Analytics / GA4.
• Meta Pixel and basic tracking concepts.
• Strong analytical and problem-solving skills.
• Good Excel/Google Sheets knowledge.
• Ability to independently manage multiple client accounts.

Good to Have

• Landing page/CRO knowledge.
• CRM and lead tracking experience.
• WhatsApp lead-generation experience.
• Experience with healthcare, wellness or education campaigns.
• Google Ads certification.

What We Expect

We are looking for someone who doesn't simply follow instructions.

You should be able to look at a campaign and say:

CPL has increased. Here is why it happened, here is what I am changing, and here is how I will measure whether it worked.

Performance Metrics

Your performance will be evaluated based on:

• CPL/CPA improvement
• Optimization frequency
• Client satisfaction
• Ability to independently manage accounts