Performance Marketing Manager

Matrimony com; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Matrimony com is seeking a data-driven Performance Marketing professional to enhance user acquisition and revenue growth through digital channels. This role involves planning, executing, and optimizing marketing campaigns across platforms like Google and Meta.

The ideal candidate will collaborate with the Head of Performance Marketing to develop effective growth strategies, manage budgets, and analyze data for actionable insights, with a strong focus on app acquisition and mobile growth.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Strong expertise in paid media platforms and performance analytics.
• Experience with mobile attribution tools preferred.

Responsibilities

• Develop and execute data-driven performance marketing strategies.
• Lead app install and in-app event campaigns across various platforms.
• Track and analyze campaign performance using Google Analytics.

Skills

Performance marketing strategies

Data-driven decision making

Multi-channel campaign management

Mobile user acquisition

Google Analytics proficiency

Education

Bachelor's degree in Marketing, Business, Digital Advertising, or related field

Tools

Google Ads

Meta Ads

Appsflyer

Firebase

Job description

Role Overview

We are looking for a data-driven Performance Marketing professional to drive scalable user acquisition and revenue growth across digital channels. This role will be responsible for planning, executing, and optimizing high-impact performance marketing campaigns across Google, Meta, and other paid media platforms, with a strong focus on app acquisition and mobile growth.

The candidate will work closely with the Head of Performance Marketing to develop growth strategies, manage campaign performance, optimize marketing spend, and deliver measurable business outcomes. The role requires deep expertise in paid media platforms, mobile attribution tools, and performance analytics, along with the ability to translate data insights into actionable growth strategies.

Key Responsibilities

Performance Marketing Strategy

• Develop and execute data-driven performance marketing strategies to drive user acquisition, lead generation, and revenue growth.
• Plan and manage multi-channel campaigns across Google Ads (App campaigns, Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Identify growth opportunities across channels, audiences, creatives, and bidding strategies to improve campaign efficiency.
• Work closely with leadership to define acquisition strategies, channel mix, and growth targets.

App Marketing & User Acquisition

• Lead app install and in-app event campaigns across Google App Campaigns, Meta App Ads, and other mobile acquisition channels.
• Optimize campaigns based on CPI, CPA, LTV, and ROAS metrics.
• Work with mobile attribution tools such as Appsflyer, Firebase, or Adjust to measure campaign performance and optimize acquisition funnels.
• Collaborate with product teams to improve app onboarding, retention, and in-app conversion metrics.

Campaign Execution & Optimization

• Manage campaign structures including targeting, audience segmentation, creatives, bid strategies, and budget allocation.
• Continuously optimize campaigns to improve CPA, ROAS, CTR, and conversion rates.
• Execute A/B testing strategies across creatives, landing pages, audience segments, and campaign structures.
• Implement remarketing, lookalike audiences, and dynamic ads to maximize conversions and user engagement.

Performance Monitoring & Reporting

• Track and analyze campaign performance across platforms using Google Analytics, Appsflyer/Firebase, and advertising dashboards.
• Develop weekly and monthly performance reports highlighting campaign insights, trends, and growth opportunities.
• Build performance dashboards and reporting frameworks using Excel, Google Sheets, or BI tools.
• Provide actionable insights and recommendations to improve campaign efficiency and scalability.

Cross-functional Collaboration

• Work closely with creative, content, product, and design teams to develop high-performing ad creatives and landing pages.
• Collaborate with product teams to optimize app funnel performance and user journeys.
• Partner with marketing leadership on budget planning, campaign launches, and growth initiatives.
• Stay updated on platform updates, algorithm changes, and digital marketing trends to ensure best practices are followed.

Desired Candidate Profile

Qualifications

• Bachelors degree in Marketing, Business, Digital Advertising, or a related field.