Performance Marketing Executive

Digital Aura; Ahmedabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

Digital Aura invites applications for a Performance Marketing Executive to manage Meta Ads and Google Ads campaigns for a diverse client base. This Work from Office position is located in Hanspura, Ahmedabad.

The candidate will set up accounts, create campaigns, test creatives, analyze performance data, and report insights while optimizing budgets and bids to drive growth across industries.

Qualifications

• Experience planning and executing paid campaigns.
• Proficient in Meta and Google Ads platforms.
• Strong analytical skills to optimize ROAS.

Responsibilities

• Client onboarding – Understanding business objectives, defining KPIs, and developing tailored strategies for paid campaigns.
• Account Setup – Configuring Meta and Google Ads accounts, implementing tracking pixels, establishing audiences, conducting keyword research
• Campaign Creation – Building Meta and Google Ads campaigns with appropriate objectives, creative development, targeting, and budget allocation
• Testing & Optimization – Performing A/B tests on creatives, copy, targeting options, and refining performance through bid and budget adjustments
• Analytics & Tracking – Monitoring campaign metrics via Meta Ads Manager, Google Ads dashboard, and Google Analytics; implementing conversion tracking
• Reporting – Generating monthly/weekly performance reports with insights and optimization recommendations
• Budget Management – Ensuring efficient budget allocation and proper spend distribution across campaigns
• Troubleshooting – Resolving ad disapprovals, addressing underperformance, and fixing technical tracking issues

Skills

Communication

Analytical thinking

Teamwork

Tools

Meta Ads

Google Ads

Google Analytics

Pixels tracking

Job description

About The Role

We are hiring a Performance Marketing Executive (Meta Ads & Google Ads) to manage and scale paid campaigns for our diverse client base. This is a Work from Office role based in Hanspura, Ahmedabad.

About The Role

We are hiring a Performance Marketing Executive (Meta Ads & Google Ads) to manage and scale paid campaigns for our diverse client base. This is a Work from Office role based in Hanspura, Ahmedabad.

Key Responsibilities

• Client Onboarding – Understanding business objectives, defining KPIs, and developing tailored strategies for paid campaigns
• Account Setup – Configuring Meta and Google Ads accounts, implementing tracking pixels, establishing audiences, conducting keyword research
• Campaign Creation – Building Meta and Google Ads campaigns with appropriate objectives, creative development, targeting, and budget allocation
• Testing & Optimization – Performing A/B tests on creatives, copy, targeting options, and continuously refining performance through bid and budget adjustments
• Analytics & Tracking – Monitoring campaign metrics via Meta Ads Manager, Google Ads dashboard, and Google Analytics; implementing conversion tracking
• Reporting – Generating monthly/weekly performance reports with insights and optimization recommendations
• Budget Management – Ensuring efficient budget allocation and proper spend distribution across campaigns
• Troubleshooting – Resolving ad disapprovals, addressing underperformance, and fixing technical tracking issues

What We Offer

• Professional growth opportunities
• Ongoing training and skill development
• Access to leading brands and diverse client portfolios
• Gender-neutral, inclusive workplace culture
• Competitive compensation

Work Mode: Work from Office — Hanspura, Ahmedabad

Contact: [e-mail]