Performance Marketing Executive

DigitalAura; Hanspura; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Professional growth opportunities

Ongoing training and skill development

Access to leading brands and diverse client portfolios

Competitive compensation

Job summary

DigitalAura is seeking a Performance Marketing Executive to manage and scale paid campaigns for our diverse client base in Hanspura, Ahmedabad. This full-time role requires expertise in Meta Ads and Google Ads, overseeing all aspects from client onboarding to budget management.

We offer opportunities for professional growth, ongoing training, and an inclusive work environment. Competitive compensation is provided as part of this position, which involves work from our office in Hanspura.

Qualifications

• 1–3 years of experience in performance marketing, specifically with Meta Ads and Google Ads.
• Strong analytical skills to monitor and optimize campaigns.
• Ability to create and manage effective paid campaigns.

Responsibilities

• Manage and scale paid campaigns for diverse clients.
• Perform A/B tests to refine ad performance.
• Generate performance reports with optimization recommendations.

Skills

Meta Ads

Google Ads

A/B Testing

Analytics

Campaign Management

Job description

Hanspura, Ahmedabad, Gujarat full-time 1–3 years experience Performance Marketing 1 opening

About the Role

We are hiring a Performance Marketing Executive (Meta Ads & Google Ads) to manage and scale paid campaigns for our diverse client base. This is a Work from Office role based in Hanspura, Ahmedabad.

Key Responsibilities

• Client Onboarding – Understanding business objectives, defining KPIs, and developing tailored strategies for paid campaigns
• Account Setup – Configuring Meta and Google Ads accounts, implementing tracking pixels, establishing audiences, conducting keyword research
• Campaign Creation – Building Meta and Google Ads campaigns with appropriate objectives, creative development, targeting, and budget allocation
• Testing & Optimization – Performing A/B tests on creatives, copy, targeting options, and continuously refining performance through bid and budget adjustments
• Analytics & Tracking – Monitoring campaign metrics via Meta Ads Manager, Google Ads dashboard, and Google Analytics; implementing conversion tracking
• Reporting – Generating monthly/weekly performance reports with insights and optimization recommendations
• Budget Management – Ensuring efficient budget allocation and proper spend distribution across campaigns
• Troubleshooting – Resolving ad disapprovals, addressing underperformance, and fixing technical tracking issues

What We Offer

• Professional growth opportunities
• Ongoing training and skill development
• Access to leading brands and diverse client portfolios
• Gender-neutral, inclusive workplace culture
• Competitive compensation

Work Mode: Work from Office — Hanspura, Ahmedabad

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