Performance Marketer

Ossisto Technologies; Ahmedabad District; On-site; INR 420,000 - 700,000; Full time

Job summary

Ossisto Technologies in Ahmedabad's Iskon area is seeking a Performance Marketing Executive with 2–6 years of hands-on experience. The role is on-site and focuses on planning, managing, and optimizing paid campaigns across Google Ads and Meta Ads to drive leads, traffic and conversions.

You will collaborate with creative and content teams, perform keyword research, monitor KPI metrics, and use GA4, Google Tag Manager, and Ads Manager tools to track performance and report insights.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
• Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
• Good communication and reporting skills.
• Google Ads Certification will be an added advantage.

Responsibilities

• Plan, set up, manage, and optimize paid advertising campaigns across platforms.
• Monitor performance and optimize budgets, bids, keywords, audiences, and placements.
• Develop campaigns focused on generating high-quality leads and conversions.
• Coordinate with creative and content teams for ad copies and creatives; conduct A/B testing.
• Conduct keyword/audience research and identify new opportunities.
• Track metrics like CTR, CPC, CPL, CPA, conversions, and ROAS; prepare performance reports.
• Use GA4, Google Tag Manager, and Ads Managers to monitor performance and tracking.
• Manage advertising budgets to align with objectives and ROI.
• Develop data-driven paid advertising strategies based on objectives and trends.
• Collaborate with cross-functional teams to align campaigns with marketing goals.
• Stay updated on platform updates and best practices across Google and Meta.

Skills

Paid Ads

Performance Marketing

Digital Marketing

Google Ads

Meta Ads

Campaign Optimization

Lead Generation

Analytics

Keyword Research

A/B Testing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

GA4

Google Tag Manager

Google Ads Manager

Meta Ads Manager

Job description

Job Title: Performance Marketing Executive

Location: Iskon, Ahmedabad (On-site)
Experience: 2-6 Years
Shift Timing: 3 PM to 12 AM

Key Responsibilities

• 1. Paid Advertising Campaigns: Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.
• 2. Campaign Optimization: Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.
• 3. Lead Generation & Conversion: Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.
• 4. Ad Creation & A/B Testing: Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
• 5. Keyword & Audience Research: Conduct keyword research, competitor analysis, audience research, and identify new opportunities to improve campaign performance.
• 6. Performance Tracking & Reporting: Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.
• 7. Analytics & Conversion Tracking: Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.
• 8. Budget Management: Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.
• 9. Campaign Strategy: Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.
• 10. Collaboration: Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.
• 11. Market & Platform Updates: Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
• Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
• Good communication and reporting skills.
• Google Ads Certification will be an added advantage.