Performance Marketing & Creative Designer

Bridgexcel; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Bridgexcel in Gurugram, India, is looking for a Performance Marketing & Creative Designer with hands-on experience in Meta Ads, Google Ads, lead generation, campaign optimization, and graphic design. The candidate must have experience handling and marketing a defined product line/product portfolio.

You will plan campaigns, generate qualified leads, run A/B tests, design product creatives and banners, manage social content, and track performance with GA4 and Meta Pixel, collaborating with the

Qualifications

• Minimum 2 years of hands-on performance marketing experience.

Responsibilities

• Plan, manage, and optimize Meta Ads and Google Ads campaigns.
• Generate qualified leads and optimize CPL, CPA, CTR, ROI, and ROAS.
• Conduct A/B testing and improve campaign performance.
• Design product creatives, social posts, banners, ads, and reels.
• Create marketing creatives for printing, branding, corporate gifting, and promotional products.
• Manage Instagram, Facebook, and LinkedIn content.
• Track campaigns using GA4, Meta Pixel, and conversion tracking.
• Work with the sales team to improve lead quality and conversions.

Skills

Meta Ads & Google Ads

Performance Marketing & Lead Gen

Product Marketing / Product Line

Campaign Optimization & A/B Testing

Graphic Designing & Ad Creatives

Basic Video Editing

Analytical & Creative Skills

Tools

GA4

Meta Pixel

Canva

Photoshop

Illustrator

Figma

Job description

Job Summary-

We are looking for a Performance Marketing & Creative Designer with hands-on experience in Meta Ads, Google Ads, lead generation, campaign optimization, and graphic designing. The candidate must have experience handling and marketing a defined product line/product portfolio.

Key Responsibilities-

• Plan, manage, and optimize Meta Ads & Google Ads campaigns.
• Generate qualified leads and optimize CPL, CPA, CTR, ROI & ROAS.
• Conduct A/B testing and improve campaign performance.
• Design product creatives, social media posts, banners, ads, and reels.
• Create marketing creatives for printing, branding, corporate gifting, and promotional products.
• Manage Instagram, Facebook, and LinkedIn content.
• Track campaigns using GA4, Meta Pixel, and conversion tracking.
• Work with the sales team to improve lead quality and conversions.

Required Skills :-

• Meta Ads & Google Ads
• Performance Marketing & Lead Generation
• Product Marketing / Product Line Experience
• Campaign Optimization & A/B Testing
• GA4 & Meta Pixel
• Canva / Photoshop / Illustrator / Figma
• Graphic Designing & Ad Creatives
• Basic Video/Reel Editing
• Strong analytical and creative skills

Candidate Profile:-

• Minimum 2 years of relevant hands-on experience.
• Product line/product portfolio experience is mandatory.
• Experience in B2B/B2C, e-commerce, printing, branding, advertising, or corporate gifting is preferred.
• Must be able to independently handle both paid campaigns and creative designing.