Performance Marketing

Ashika Group; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ashika Group in Mumbai seeks a Paid Performance Marketing professional with 3–5 years of hands-on experience to drive user acquisition through Google Ads and Meta platforms. You will manage media budgets, coordinate with agencies, and optimize funnels with analytics tools.

Collaborate with product, growth, and tech teams to scale campaigns, build remarketing and lifecycle campaigns, and improve conversion metrics across fintech/startup domains.

Qualifications

• 3–5 years in paid media / performance marketing
• Experience in fintech, stockbroking, BFSI, or startups
• Hands-on with Google Ads, Meta Business Manager, Attribution Tools (AppsFlyer/Adjust)
• Strong data-driven and analytical mindset
• Google Ads / Meta Certification preferred

Responsibilities

• Plan, execute, and scale campaigns on Google Ads and Meta Ads (Facebook & Instagram) as primary acquisition channels
• Manage agency relationships and media budgets
• Drive performance marketing analytics using Google Analytics, AppsFlyer, Firebase, Mixpanel
• Build remarketing and customer lifecycle/CRM campaigns
• Collaborate with product, growth, and tech teams on funnel optimization

Skills

Paid Media

Performance Marketing

Google Ads

Meta Business Manager

AppsFlyer

Mixpanel

Data-driven

Analytical

Tools

Google Analytics

AppsFlyer

Firebase

Mixpanel

Adjust

Job description

Experience: 3-5 years of experience in Paid Performance Marketing

Key Responsibilities:

• Plan, execute, and scale campaigns on Google Ads and Meta Ads (Facebook & Instagram) as primary acquisition channels
• Manage agency relationships and media budgets
• Drive performance marketing analytics using Google Analytics, AppsFlyer, Firebase, Mixpanel
• Build remarketing and customer lifecycle/CRM campaigns
• Collaborate with product, growth, and tech teams on funnel optimization

Requirements:

• 3–5 years in Paid Media / Performance Marketing / Growth Marketing
• Experience in Fintech, Stock Broking, BFSI, or Startups
• Hands-on with Google Ads, Meta Business Manager, Attribution Tools (AppsFlyer/Adjust)
• Strong data-driven and analytical mindset
• Google Ads / Meta Certification preferred