Performance Marketing Manager

Bigul.co; Indore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bigul is seeking a hands-on Performance Marketing Manager to own and scale customer acquisition campaigns across Google Ads and Meta Ads. The role covers the full growth funnel from click to install, signup, activation and revenue, with a strong emphasis on data-driven decisions using CR, CPA, CPL, ROAS and attribution data.

You will work closely with Product, Analytics and Business teams to optimize landing pages, onboarding, and conversion journeys in a fintech/stock broking environment.

Qualifications

• 5–6 years of hands-on experience in Performance Marketing / Digital Acquisition.
• Strong expertise in Google Ads and Meta Ads Manager.
• Proven experience in managing and scaling performance campaigns.
• Strong understanding of CPA, CPL, CAC, CR, CTR, CPC and ROAS.
• Experience in Web and App acquisition.
• Good understanding of Google Analytics and Firebase.
• Experience with AppsFlyer, Adjust, Branch or similar attribution platforms is preferred.
• Experience in Fintech, Stock Broking, BFSI or Financial Services will be an advantage.

Responsibilities

• Plan, execute, manage and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Develop strategies for customer acquisition, lead generation, app installs and conversions.
• Scale high-performing campaigns while maintaining target CPA, CPL and ROAS.
• Monitor the complete funnel from click to install, signup, activation and revenue.
• Continuously test audiences, creatives, ad copies, landing pages and campaign structures.
• Analyze campaign performance and provide actionable insights to management.

Skills

Performance Marketing

Google Ads

Meta Ads

Analytics

Attribution Platforms

Web & App Acquisition

UTMs & Tracking

A/B Testing

Fintech/Financial Services

Tools

AppsFlyer

Adjust

Branch

Firebase

Google Analytics

Job description

Job Description – Performance Marketing Manager

Position: Performance Marketing Manager

Experience: 5–6 Years

Industry: Fintech / Stock Broking

About Bigul

Bigul is a technology-driven stock broking platform focused on making investing and trading simpler, smarter, and more accessible. We are looking for a Performance Marketing Manager who can drive measurable customer acquisition and revenue growth through data-driven digital marketing.

Role Overview

We are looking for a hands-on Performance Marketing Manager who can own and scale acquisition campaigns across Google Ads and Meta Ads.

The ideal candidate should go beyond campaign execution and understand the complete growth funnel—from click to install, signup, activation and revenue.

You should be highly analytical, commercially minded and comfortable making decisions based on CR, CPL, CPA, ROAS, attribution and conversion data.

Key Responsibilities

1. Performance Marketing & Campaign Management

• Plan, execute, manage and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Develop strategies for customer acquisition, lead generation, app installs and conversions.
• Scale high-performing campaigns while maintaining target CPA, CPL and ROAS.
• Manage campaign budgets and ensure efficient utilization of marketing spends.
• Continuously test audiences, creatives, ad copies, landing pages and campaign structures.

2. Funnel & Conversion Optimization

• Monitor the complete customer funnel:
• Identify conversion drop-offs and recommend corrective actions.
• Improve Conversion Rate (CR), Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Work closely with product and business teams to improve landing pages, onboarding and conversion journeys.

3. Analytics & Attribution

• Analyze campaign performance and identify opportunities for optimization.
• Monitor attribution accuracy across Web and App campaigns.
• Work with analytics and technology teams to resolve tracking and attribution issues.
• Ensure proper implementation and monitoring of UTMs, SDKs, events and conversion tracking.
• Experience with mobile attribution platforms such as AppsFlyer, Adjust or Branch will be preferred.

4. Data & Performance Reporting

• Track and analyze key performance metrics including:
• CTR
• CPC
• CR
• CPL
• CPA
• CAC
• ROAS
• Signup & Activation Rate
• Revenue
• Prepare regular performance reports and provide actionable insights to management.
• Focus on business outcomes and profitability rather than vanity metrics.
• Design and execute A/B tests across campaigns, creatives, audiences and landing pages.
• Identify new acquisition opportunities and growth channels.
• Continuously experiment with creatives, targeting, bidding strategies and campaign structures.

6. Cross-functional Collaboration

• Work closely with Product, Analytics, Technology, Creative and Business teams.
• Collaborate with creative teams to develop performance-oriented ad creatives.
• Coordinate with technology and analytics teams to ensure accurate tracking and event mapping.
• Communicate campaign insights and growth opportunities to senior management.

Required Skills & Experience

• 5–6 years of hands-on experience in Performance Marketing / Digital Acquisition.
• Strong expertise in Google Ads and Meta Ads Manager.
• Proven experience in managing and scaling performance campaigns.
• Strong understanding of CPA, CPL, CAC, CR, CTR, CPC and ROAS.
• Strong analytical and problem-solving skills.
• Experience in Web and App acquisition.
• Good understanding of Google Analytics and Firebase.
• Experience with AppsFlyer, Adjust, Branch or similar attribution platforms is preferred.
• Strong understanding of conversion tracking, UTMs, SDKs and event mapping.
• Experience in Fintech, Stock Broking, BFSI or Financial Services will be an advantage.