Performance Marketing

Secninjaz; Delhi; Hybrid; INR 800,000 - 1,400,000; Full time

Job summary

SecNinjaz is seeking a hands-on marketer to own paid advertising and email demand generation across LinkedIn, Google, and marketing automation. You will build campaigns, write copy, set up tracking, and read results to drive qualified pipeline.

You will define target audiences for security/IT buyers, plan budgets, and optimize campaigns to lower CAC while feeding the sales team. Experience with GA4, GTM, and CRM integrations is essential.

Qualifications

• Bachelor's degree in marketing, business, communications, IT, or a related field.

Responsibilities

• Plan monthly and quarterly demand-generation plans tied to revenue targets.
• Definetarget industries, accounts, job titles, keywords, and audiences segments for a security and IT buyer.
• Recommend budget and channel split across LinkedIn, Google, email, and retargeting.
• Plan and run LinkedIn Campaign Manager campaigns: Lead Gen Forms, Sponsored Content, Document and Video Ads, Conversation Ads, and website-conversion and retargeting campaigns.
• Build and manage matched audiences and account lists for account-based marketing by industry, company size, seniority, and skills.
• Test objectives, targeting, creative, and calls to action; optimise bids, budgets, frequency, and cost per lead.
• Connect Lead Gen Forms to the CRM.
• Build and manage Google Ads campaigns; keyword research; targeting; and conversion tracking.
• Write and test ad copy, headlines, descriptions, extensions, and CTAs; optimise for conversions.
• Setup GA4 and GTM tracking.
• Plan and run email campaigns for lead nurturing and events.
• Segment lists and build automated workflows.
• Integrate email with CRM and sales follow-up.
• Write briefs for landing pages and run A/B tests on headlines and layouts.
• Present insights and recommendations to management.
• Coordinate with sales on lead quality and SLAs.

Skills

Performance marketing

Digital advertising

Demand generation

LinkedIn Ads

Google Ads

Email campaigns

CRM experience

GA4

Google Tag Manager

A/B testing

Copywriting

Analytics

Budget management

Education

Bachelor's degree in marketing, business, communications, IT, or a related field

Tools

HubSpot

Salesforce

Zoho CRM

Microsoft Dynamics

Pipedrive

Klaviyo

Marketo

Mailchimp

Brevo

ActiveCampaign

Job description

SecNinjaz is renowned for providing world-class IT services and cybersecurity solutions globally. Founded in 2018, SecNinjaz has evolved into a leadingcybersecurity force, combining the agility and innovation of a startup with the expertise and depth of seasoned professionals.

We serve clients across various industries, including Healthcare, Fintech, Manufacturing, Telecom, Infrastructure, and e-commerce. Our solutions are always customised, future-ready, and designed to blend technical excellence, innovation,and a deep commitment to protecting the digital world.

Job Description

Rolepurpose

Thisrole owns SecNinjaz's paid advertising and email demand generationacross LinkedIn, Google, and marketing automation. The objective isqualified pipeline: bringing security and IT decision-makers to thecompany, converting them, lowering acquisition cost, and feeding thesales team. This is a hands-on role — the person builds thecampaigns, writes the copy, sets up the tracking, and reads thenumbers. A working understanding of B2B buyer journeys and theability to turn business objectives into measurable campaigns areessential.

Keyresponsibilities

Strategyand planning

Buildmonthly and quarterly demand-generation plans tied to revenuetargets, with forecasts for reach, traffic, leads, cost per lead,and expected pipeline contribution.

Definetarget industries, accounts, job titles, keywords, and audiencesegments for a security and IT buyer.

Recommendbudget and channel split across LinkedIn, Google, email, andretargeting.

LinkedInadvertising

Planand run LinkedIn Campaign Manager campaigns: Lead Gen Forms,Sponsored Content, Document and Video Ads, Conversation Ads, andwebsite-conversion and retargeting campaigns.

Buildand manage matched audiences and account lists for account-basedmarketing by industry, company size, seniority, and skills.

Testobjectives, targeting, creative, and calls to action; optimise bids,budgets, frequency, and cost per lead.

ConnectLead Gen Forms to the CRM.

GoogleAds

Buildand manage Search, Display, remarketing, and YouTube campaigns,structured by service, segment, geography, and search intent.

Runkeyword research for high-intent commercial terms; manage matchtypes, negatives, geographic and device targeting, and search-termhygiene.

Writeand test ad copy, headlines, descriptions, extensions, and calls toaction; optimise for conversions, cost per acquisition, and returnon ad spend.

Setup and validate conversion tracking through Google Ads, GA4, andGoogle Tag Manager.

Emailmarketing and automation

Planand run campaigns for lead nurturing, product and eventannouncements, webinars, newsletters, and re-engagement.

Segmentlists by industry, persona, funnel stage, behaviour, and engagement;build automated workflows for new leads, content downloads, webinarattendees, and dormant contacts.

Writesubject lines, body copy, and calls to action; A/B test content,offers, and send times.

Trackopen, click, reply, and unsubscribe rates and deliverability; keeplists clean and compliant, including DPDP where personal data isinvolved.

Integrateemail with the CRM and the sales follow-up process.

Landingpages and conversion

Writebriefs for landing pages and lead forms, and work with design anddevelopment to build and improve them.

A/Btest headlines, layouts, forms, and offers; analyse drop-offs andlift conversion from ad click to lead, and from lead tosales-qualified opportunity.

Analyticsand reporting

Buildweekly and monthly dashboards across LinkedIn Campaign Manager,Google Ads, GA4, Google Tag Manager, the CRM, and email analytics.

Reporton spend, impressions, click-through rate, conversion rate, cost perlead, lead quality, pipeline, and revenue, cut by channel, campaign,persona, keyword, audience, and creative.

Tiemarketing-source data to CRM opportunities; flag underperformingcampaigns and act on them.

Presentinsights and recommendations to management.

Salesand marketing coordination

Agreequalified-lead criteria with the sales and business-developmentteams, and make sure leads are routed and followed up within agreedtimelines.

Runcampaigns around target accounts, priority sectors, events, andsales initiatives; support account-based marketing for selectedcompanies and decision-makers.

Collectfeedback from sales on lead quality, and keep clear documentation ofcampaigns, audiences, budgets, assets, and results.

Requiredqualifications and skills

Bachelor'sdegree in marketing, business, communications, IT, or a relatedfield.

Atleast 3 years' hands-on experience in performance marketing, digitaladvertising, or demand generation.

Aproven track record managing LinkedIn Ads and Google Ads, plus emailand automated lead-nurture campaigns.

Asolid grasp of B2B lead-generation funnels and buyer journeys.

Workingexperience with GA4 and Google Tag Manager.

Experiencewith a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, orPipedrive) and an email platform (HubSpot, Mailchimp, Brevo,ActiveCampaign, Klaviyo, or Marketo).

Stronganalytical skills, and confident copywriting for ads, landing pages,and email.

Familiaritywith A/B testing, conversion-rate optimisation, audiencesegmentation, and remarketing.

Theability to run several campaigns, budgets, and deadlines at once,with clear written and verbal communication.

Preferred

Experiencemarketing to technical or security-aware buyers in cybersecurity,IT, or B2B SaaS.

Exposureto account-based marketing for enterprise or government accounts.

Awarenessof DPDP and data-protection basics in a marketing context.

Whatwe offer

Ownershipof demand generation end to end for AI-augmented security servicesand AI-native products, with direct access to the founders.

Abuild-fast, test-fast, sell-fast culture where campaigns ship andget measured, not parked.

Realbudget and pipeline responsibility, not a support seat.