Performance Marketing - Senior Manager

Accredian; Gurugram District; On-site; INR 2,000,000 - 3,500,000; Full time

Benefits offered by this job

Strong learning exposure

Opportunity to lead growth engine

Job summary

Accredian, a fast-growing edtech company, is looking for a performance marketing expert with over 8 years of experience. The role involves managing large-scale paid campaigns across platforms like Google, Meta, and LinkedIn, focusing on optimizing CAC and ROAS.

You will have the opportunity to lead a full-stack growth engine in a fast-paced environment, leveraging your expertise in digital marketing strategies and your ability to make data-driven decisions.

Qualifications

• 8+ years of experience in performance/growth marketing.
• Experience managing large-scale paid campaigns and budgets.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads.

Responsibilities

• Own and optimize performance campaigns across Google, Meta, and LinkedIn.
• Manage and scale high-budget campaigns with strong focus on CAC & ROAS.
• Drive experimentation and performance optimization.

Skills

Performance marketing

Campaign management

Data-driven decision-making

A/B testing

Google Ads

Meta Ads

LinkedIn Ads

Education

MBA from Tier-2 institutes

Job description

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

Key Roles and Responsibilities

• Own and optimize performance campaigns across Google, Meta, and LinkedIn
• Manage and scale high-budget campaigns (1–3 Cr+/month) with strong focus on CAC & ROAS.
• Execute and refine full‑funnel strategies (acquisition → conversion).
• Drive experimentation, A/B testing, and performance optimization.
• Collaborate with copy, design, and video teams to improve campaign effectiveness.
• Optimize landing pages, funnels, and conversion journeys.
• Track, analyze, and present performance insights with clear action plans
• Strong ownership with an outcome‑driven approach.
• Ability to balance execution with strategic planning.
• Data‑driven decision‑making and problem‑solving mindset.
• Ability to thrive in a fast‑paced, high‑growth environment.

Who Should Apply

• 8+ years of experience in performance/growth marketing
• Proven experience managing large‑scale paid campaigns and budgets (1-3 Crores+ per month)
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads (Certification is a plus).
• Experience in EdTech / D2C / high‑growth startups preferred.
• MBA from Tier-2 institutes (preferred).

What do we offer?

• Opportunity to lead and build a full‑stack growth engine (Digital).
• Fast‑paced, high‑growth environment with strong learning exposure.