Manager - Performance Marketing

Accredian; Gurugram District; On-site; INR 1,620,000 - 1,980,000; Full time

Benefits offered by this job

Leadership opportunity

Learning culture

Job summary

Accredian is a fast-growing edtech company, seeking a seasoned growth marketer to lead performance campaigns across Google, Meta, and LinkedIn in India's dynamic market.

Expect to manage 1–3 Crores+ monthly budgets, drive full-funnel strategies, and optimize CAC/ROAS. This role demands a proactive, data-driven leader with EdTech or high-growth startup experience and an MBA from a Tier-2 institute.

Qualifications

• 5+ years of experience in performance/growth marketing.
• Experience managing large-scale paid campaigns and budgets (1-3 Crores+ per month).
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads (Certification is a plus).
• Experience in EdTech / D2C / high-growth startups preferred.
• MBA from Tier-2 institutes (preferred).

Responsibilities

• Own and optimize performance campaigns across Google, Meta, and LinkedIn.
• Manage and scale high-budget campaigns (1-3 Cr+/month) with strong focus on CAC & ROAS.
• Execute and refine full-funnel strategies (acquisition to conversion).
• Drive experimentation, A/B testing, and performance optimization.
• Collaborate with copy, design, and video teams to improve campaign effectiveness.
• Optimize landing pages, funnels, and conversion journeys.
• Track, analyze, and present performance insights with clear action plans

Skills

Performance marketing

Campaign optimization

A/B testing

Data-driven decisions

Education

MBA (Tier-2 institutes)

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

About Accredian

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

About Accredian

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

Key Roles And Responsibilities

• Own and optimize performance campaigns across Google, Meta, and LinkedIn
• Manage and scale high-budget campaigns (1-3 Cr+/month) with strong focus on CAC & ROAS.
• Execute and refine full-funnel strategies (acquisition to conversion).
• Drive experimentation, A/B testing, and performance optimization.
• Collaborate with copy, design, and video teams to improve campaign effectiveness.
• Optimize landing pages, funnels, and conversion journeys.
• Track, analyze, and present performance insights with clear action plans

Competencies

• Strong ownership with an outcome-driven approach.
• Ability to balance execution with strategic planning.
• Data-driven decision-making and problem-solving mindset.
• Ability to thrive in a fast-paced, high-growth environment.

Who Should Apply

• 5+ years of experience in performance/growth marketing
• Proven experience managing large-scale paid campaigns and budgets (1-3 Crores+ per month)
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads (Certification is a plus).
• Experience in EdTech / D2C / high-growth startups preferred.
• MBA from Tier-2 institutes (preferred).

What do we offer?

• Opportunity to lead and build a full-stack growth engine (Digital).
• Fast-paced, high-growth environment with strong learning exposure.
• Compensation Range: Upto 18LPA