Performance Marketer

Shraz Flexible Dieting Solution; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Growth opportunities

Performance-based incentives

Collaborative environment

Experience with a health and nutrition

Job summary

Shraz Flexible Dieting Solutions Pvt. Ltd. in Bengaluru seeks a proactive Performance Marketer to plan, execute, and optimize digital campaigns across Meta, Google, YouTube, and other channels.

You will analyze data, manage budgets, and collaborate with Sales, Nutrition, and Creative teams to drive qualified leads and ROAS while continually refining strategies.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years of hands-on performance marketing experience.
• Experience in health, fitness, nutrition, wellness, D2C, or coaching sectors is a plus.
• Strong knowledge of Meta Ads Manager and Google Ads.

Responsibilities

• Plan and execute paid digital marketing campaigns across Meta Ads, Google Ads, YouTube, and other platforms.
• Generate high-quality leads and improve customer acquisition through paid campaigns.
• Monitor campaign performance, budgets, CPL, CPA, ROAS, conversion rates, and other metrics.
• Collaborate with Sales, Nutrition, and Creative teams to improve lead conversion.
• Prepare weekly and monthly performance reports with actionable insights.
• Ensure proper tracking of campaigns using pixels, UTM, and Analytics.

Skills

Meta Ads Manager

Google Ads

Lead generation

Campaign optimization

Analytics & data interpretation

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics/GA4

Pixels & conversion tracking

Job description

Job Description Performance Marketer

Company: Shraz Flexible Dieting Solutions Pvt. Ltd.
Job Type: Full-Time
Department: Marketing
Location: HBR Layout
Experience: 1–3 years preferred

About the Role

We are looking for a Performance Marketer who can plan, execute, optimize, and scale digital marketing campaigns to generate qualified leads and drive customer acquisition. The ideal candidate should be highly data-driven, creative, and comfortable working with performance metrics and marketing budgets.

Key Responsibilities

• Plan and execute paid digital marketing campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
• Generate high-quality leads and improve customer acquisition through paid campaigns.
• Monitor campaign performance, budgets, CPL, CPA, ROAS, conversion rates, and other key metrics.
• Conduct audience research, competitor analysis, and market research.
• Create and test different ad creatives, copies, audiences, landing pages, and campaign strategies.
• Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
• Work closely with the Sales, Nutrition, and Creative teams to improve lead conversion.
• Prepare weekly and monthly performance reports with actionable insights.
• Track campaign funnels and identify areas for improvement.
• Manage and optimize marketing budgets effectively.
• Stay updated with the latest digital advertising trends, platform changes, and performance marketing strategies.
• Conduct A/B testing and implement data-driven improvements.
• Ensure proper tracking of campaigns using pixels, conversion tracking, UTM parameters, Google Analytics, and related tools.

Required Skills

• Strong knowledge of Meta Ads Manager and Google Ads.
• Understanding of lead-generation and conversion campaigns.
• Strong analytical and problem-solving skills.
• Knowledge of Google Analytics/GA4 and campaign tracking.
• Ability to interpret marketing data and make decisions based on performance.
• Understanding of funnels, retargeting, remarketing, and audience segmentation.
• Good communication and teamwork skills.
• Ability to manage multiple campaigns and deadlines.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 1–3 years of hands-on experience in performance marketing.
• Experience in health, fitness, nutrition, wellness, D2C, or coaching businesses is an added advantage.
• Candidates with proven experience in generating leads and improving ROAS will be preferred.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Lead-to-customer conversion rate
• Return on Ad Spend (ROAS)
• Campaign ROI
• Revenue generated through paid campaignsOverall campaign scalability and efficiency

What We Offer

• Competitive salary based on experience and performance
• Performance-based incentives
• Growth and learning opportunities
• Collaborative and fast-paced work environment
• Opportunity to work closely with a growing health and nutrition brand