Sr Performance Marketing

Hiresome; Navi Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Hiresome in Navi Mumbai is seeking a seasoned Performance Marketing specialist to plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and display channels.

You will manage budgets, track KPI like CPL, CPA, ROAS, perform A/B tests, conduct keyword research, and collaborate with design/content teams to create high-converting creatives; strong analytics and data-driven decision making are essential.

Qualifications

• Strong skills in performance marketing including paid search, paid social, display advertising and lead generation.
• Experience with campaign analytics and optimization, tracking KPIs, A/B testing, conversion-rate optimization, and data-driven decisions.
• Ability to plan marketing strategy, audience segmentation, funnel design, and ROI-focused budgeting.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and display networks.
• Manage monthly advertising budgets and monitor CPL, CPA, and ROAS.
• Conduct keyword research and audience targeting to boost performance.
• Perform A/B testing on creatives, copies, and landing pages to improve conversions.
• Coordinate with design/content teams to develop high-converting creatives.
• Analyze campaign data using GA4 and Ads Manager to identify opportunities.
• Identify top-performing campaigns and scale them strategically.
• Continuously track, report, and optimize campaign performance.

Skills

Performance marketing

Paid search

Paid social

Display advertising

Lead generation

Campaign analytics

A/B testing

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Google Analytics

CRM

Job description

About the job

Role Description - (Exp 5+ Years)

Plan, execute, and optimize paid campaigns across:

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Demand Gen)
• Manage monthly advertising budgets
• Monitor and improve key performance metrics such as CPL, CPA, and ROAS
• Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
• Conduct keyword research and audience targeting to enhance campaign performance
• Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
• Identify high-performing campaigns and scale them strategically
• Coordinate with internal teams (design/content) to develop high-converting creatives
• Continuously track, report, and optimize campaign performance

Qualifications

• Candidates should possess strong skills in performance marketing, including paid search, paid social, display advertising, and lead generation.
• Candidates should possess skills in campaign analytics and optimization, such as tracking KPIs, A/B testing, conversion rate optimization, and data-driven decision making.
• Candidates should possess skills in marketing strategy and planning, including audience segmentation, funnel design, and ROI-focused budgeting.
• Candidates should possess skills in marketing technology and tools, such as ad platforms (Google Ads, Meta Ads), analytics tools (Google Analytics), and CRM or marketing automation systems.
• Candidates should possess excellent communication and collaboration skills, with the ability to coordinate with cross-functional teams and present clear performance reports.