Perfromance Marketer

Zoho; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Zoho in Hyderabad is seeking a results-driven Performance Marketing Specialist to plan, execute, and optimise paid campaigns across Meta, Google, and emerging platforms. You will drive scalable growth and ROI through data-led strategies.

You will collaborate with content, design, and brand teams to develop high-performing creatives, track conversions, and utilise AI tools to accelerate testing and insights. This role is based in Serilingampally, with standard Monday-Saturday work.

Qualifications

• 2–3 years hands-on performance marketing experience.
• Strong understanding of ad platforms, targeting methods, funnels, and conversions.
• Proven ability to identify new growth channels and revenue opportunities.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, and other platforms.
• Identify new revenue-generating platforms and growth opportunities.
• Develop strategies aligned with goals, audience insights, and funnel stages.
• Analyse performance metrics and translate data into improvements.
• Test creatives, audiences, ads, and landing pages to enhance results.
• Manage budgets, bidding, and scaling initiatives.
• Collaborate with content, design, and brand teams for assets.
• Track conversions, ROI, and overall campaign effectiveness.
• Utilise AI tools for optimisation, insights, testing, and faster execution.

Skills

Performance marketing

Analytics

Campaign optimization

AI tools

Cross-functional teamwork

Multi-channel ads

Budget management

Tools

Meta Ads

Google Ads

GA4

AI tools

Job description

• Work Location Serilingampally, ahead of chirex international
• Country India

Job Description

Summary:

We are seeking a results-driven Performance Marketing Specialist to plan, execute, and optimise paid advertising campaigns across Meta, Google, and emerging platforms. This role is critical in driving scalable growth, maximising ROI, and identifying new revenue opportunities through data-led strategies. You will work closely with cross-functional teams to develop high-performing creatives and campaigns, leveraging AI-powered tools to enhance efficiency and performance. Your strategic insights and analytical mindset will directly impact business growth and market positioning.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant platforms
• Identify and capitalise on new revenue-generating platforms, channels, and growth opportunities
• Develop campaign strategies aligned with business goals, audience insights, and funnel stages
• Analyse performance metrics and translate data into actionable improvement plans
• Continuously test creatives, audiences, ad copies, and landing pages to enhance results
• Manage campaign budgets, bidding strategies, and scaling initiatives
• Collaborate with content, design, and brand teams to produce high-performing creative assets
• Track conversions, ROI, and overall campaign effectiveness
• Utilise AI tools for optimisation, insights generation, testing, and faster execution

Requirements

• 2 to 3 years of hands-on experience in performance marketing
• Strong understanding of ad platforms, targeting methods, sales funnels, and conversion tracking
• Proven ability to identify new growth channels and revenue opportunities
• Excellent analytical skills with a data-driven decision-making approach
• Familiarity with AI tools that enhance campaign performance and workflow efficiency
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Working Days: Mon - Sat

Timings: 9:30 am to 6:30 pm

• Opportunity to work on creative and diverse projects
• Collaborative work environment promoting growth and innovation