Performance Marketer

Hybridig Marketing Solutions; Kozhikode district; On-site; INR 500,000 - 700,000; Full time

Job summary

Hybridig Marketing Solutions in Kozhikode invites a Performance Marketer to join our on-site team. You will plan, execute and optimize paid campaigns across search, social and display to deliver measurable ROI for clients.

Collaborate with content, design and account teams to craft compelling ad creatives, landing pages and funnel strategies. You will conduct A/B tests, monitor KPIs, prepare performance reports, and present insights to stakeholders, driving data-driven improvements in a

Qualifications

• Strong skills in performance marketing: paid search, paid social, and display.
• Experience in campaign analytics and optimization: tracking, reporting, A/B testing.
• Digital marketing strategy knowledge: audience segmentation, funnel planning, KPI definition.
• Collaboration and communication with content, design, and client teams.
• Familiar with major advertising platforms and analytics tools (Google Ads, Meta Ads Manager, Google Analytics).
• Marketing background or related field, or equivalent practical experience; on-site Kozhikode.
• Ability to work on-site in Kozhikode, manage multiple projects, meet deadlines in a fast-paced environment.

Responsibilities

• Plan, execute and optimize paid campaigns across digital channels.
• Set up and manage campaigns on search, social, and display.
• Monitor performance metrics and adjust strategies to meet KPIs.
• Collaborate with content, design, and account teams on creatives and landing pages.
• Conduct A/B tests and prepare performance reports.
• Present insights to stakeholders and suggest data-backed improvements.

Skills

Performance marketing

Paid search

Paid social

Display advertising

Campaign analytics

Optimization

Tracking

A/B testing

Conversion optimization

Digital marketing strategy

Audience segmentation

Funnel planning

KPI definition

Collaboration

Communication

Google Ads

Meta Ads Manager

Google Analytics

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

Company Description Hybridig Marketing Solutions is a digital content service agency that focuses on defining, designing, and delivering high-impact content solutions for businesses of all sizes. Operating in India and Bahrain, the agency supports clients with naming, branding, business profiles, and brand collaterals. Hybridig offers strategic planning, marketing activations, social media and performance marketing, as well as text, image, and video content creation. The company also produces ad films and promo videos, manages product and business photoshoots, and develops websites and e-commerce solutions, alongside corporate events and coaching services. Team members work closely with diverse clients and industries, contributing to measurable growth and brand visibility.

Role Description

This is a full-time, on-site Performance Marketer role based in Kozhikode. The Performance Marketer will plan, execute, and optimize paid campaigns across digital channels to drive measurable results for clients. Responsibilities include setting up and managing campaigns on platforms such as search, social, and display, monitoring performance metrics, and adjusting strategies to meet defined KPIs and ROI targets. The role involves collaborating with content, design, and account management teams to create effective ad creatives, landing pages, and funnel strategies. The Performance Marketer will also conduct A/B testing, prepare performance reports, present insights to stakeholders, and recommend data-backed improvements to overall marketing strategies.

Qualifications

• Candidates should possess strong skills in performance marketing, including paid search, paid social, and display advertising.
• Candidates should possess skills in campaign analytics and optimization, such as tracking, reporting, A/B testing, and conversion rate improvement.
• Candidates should possess skills in digital marketing strategy, including audience segmentation, funnel planning, and KPI definition.
• Candidates should possess skills in collaboration and communication, working effectively with content, design, and client-facing teams.
• Relevant experience with major advertising platforms (e.g., Google Ads, Meta Ads Manager) and analytics tools (e.g., Google Analytics or similar) is beneficial.
• A background in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Kozhikode, manage multiple projects, and meet deadlines in a fast-paced environment.
• Strong numerical aptitude, attention to detail, and interest in staying current with performance marketing trends and best practices.