Performance Marketing Lead

Haris&Co.; Kozhikode district; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Haris&Co. in Kozhikode, Kerala, invites an experienced Performance Marketing Lead to drive growth across Google Ads, Meta Ads, and other paid channels.

This full-time, on-site role focuses on planning, executing, and optimizing data-driven campaigns aligned with client objectives and brand position. You will manage end-to-end campaigns, conduct audience segmentation, allocate budgets, run A/B tests, and generate clear performance reports.

Qualifications

• Strong analytical skills to interpret campaign metrics and drive data-informed decisions.
• Experience in performance management and testing to optimize campaigns and budgets.
• Excellent communication to present insights to stakeholders.
• Proven performance marketing experience across Google Ads, Meta Ads, and programmatic channels.
• Understanding of attribution models, conversion tracking, retargeting, and funnels.
• Proficiency with analytics and marketing tools for reporting and optimization.
• Ability to thrive in a fast-paced agency environment and manage multiple campaigns.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, social media, and other paid media.
• Oversee end-to-end campaign management including audience segmentation and budget allocation.
• Conduct A/B tests and monitor performance to improve KPIs.
• Collaborate with creative, analytics, and account management teams to refine messaging and funnels.
• Generate performance reports and insights for clients and internal stakeholders.
• Mentor junior team members to strengthen the performance marketing function.

Skills

Analytical skills

Data analysis

Communication skills

Campaign optimization

Conversion optimization

Budget management

A/B testing

Tools

Google Analytics

Tag Manager

Meta Ads

Google Ads

Programmatic buying

Dashboarding tools

Job description

Role Description

The Performance Marketing Lead is a full-time, on-site role based in Kozhikode, responsible for driving measurable growth through digital performance channels. This role involves planning, executing, and optimizing campaigns across platforms such as Google Ads, social media ads, and other paid media, while ensuring alignment with client objectives and brand positioning. The Performance Marketing Lead will oversee end-to-end campaign management, including audience segmentation, budget allocation, A/B testing, and continuous performance monitoring. Day-to-day tasks include collaborating with creative, analytics, and account management teams to refine messaging, improve conversion funnels, and generate clear performance reports and insights. The role also requires staying updated on industry trends, identifying new growth opportunities, and mentoring junior team members to strengthen the performance marketing function.

Qualifications

• Strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics, identify trends, and drive data-informed decisions.
• Performance Management and Performance Testing experience to optimize campaigns, enhance conversion rates, and manage budgets effectively.
• Excellent Communication skills to collaborate with cross-functional teams and present performance insights clearly to stakeholders and clients.
• Proven experience in performance marketing across major digital platforms (e.g., Google Ads, Meta Ads, programmatic buying) with a track record of meeting or exceeding KPIs.
• Solid understanding of attribution models, conversion tracking, retargeting, and marketing funnels.
• Ability to use analytics and marketing tools (e.g., Google Analytics, tag managers, dashboarding tools) for reporting and optimization.
• Ability to work in a fast-paced agency environment, manage multiple campaigns, and meet deadlines with attention to detail.