performance marketing manager

Plan D Media; Kolkata District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Plan D Media in Kolkata is hiring a Performance Marketing Manager for a full-time, on-site role. You will plan, execute, and optimize campaigns across search, social, and display to achieve measurable ROI.

You will manage budgets, monitor metrics, and generate reports, collaborating with creative teams to refine messaging and landing pages. Strong analytics and communication skills are essential.

Qualifications

• Candidates should have strong performance marketing skills with ROI focus.
• Analytical ability for data interpretation, tracking, and A/B testing.
• Experience developing digital strategies and segmenting audiences.
• Ability to align messaging, landing pages, and user experience with campaigns.
• Bachelor’s degree or equivalent practical experience; agency or fast-paced background preferred.
• Strong communication and stakeholder management skills; on-site in Kolkata.

Responsibilities

• Plan, execute, and optimize performance-driven campaigns across search, social, and display.
• Manage ad budgets, monitor campaign performance, and prepare actionable reports.
• Collaborate with internal teams to refine targeting, creatives, and landing pages.
• Continuously test and optimize campaigns to improve conversions and cost efficiency.
• Stay updated on industry trends and platform changes to spot growth opportunities.

Skills

Performance marketing

ROI optimization

Paid search

Paid social

Display advertising

Analytics

Campaign tracking

A/B testing

Google Analytics

Digital strategy

Audience segmentation

Funnel optimization

Performance reporting

Collaboration with creative teams

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics

Job description

Company Description

Plan D Media is one of the fastest-growing digital transformation agencies in Eastern India backed by a production giant, focused on delivering measurable business results. The company provides ROI-driven digital solutions, including strategic marketing, social branding, eCommerce management, and web asset creation. Plan D Media partners with clients to enhance their digital presence and drive growth through data-informed strategies. Team members collaborate in a fast-paced environment where innovation, performance, and client success are central to every project.

Role Description

The Performance Marketing Manager is a full-time, on-site role based in Kolkata. This role is responsible for planning, executing, and optimizing performance-driven digital campaigns across channels such as search, social, and display to achieve measurable ROI. Daily activities include managing ad budgets, monitoring campaign performance, analyzing metrics, and preparing reports with actionable insights. The manager will collaborate with internal teams to refine targeting, creatives, and landing pages, and will continuously test and optimize campaigns to improve conversion rates and cost efficiency. This role also involves staying updated on industry trends and platform changes to recommend new opportunities for client growth.

Qualifications

• Candidates should possess strong skills in performance marketing, including paid search, paid social, and display advertising, with a focus on ROI optimization.
• Candidates should possess analytical skills in data interpretation, campaign tracking, A/B testing, and using tools such as Google Analytics or similar platforms.
• Candidates should possess skills in digital strategy development, audience segmentation, funnel optimization, and performance reporting.
• Candidates should possess skills in collaborating with creative and content teams to align messaging, landing pages, and user experience with campaign goals.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Prior experience in performance marketing or digital marketing roles, preferably in an agency or fast-paced environment.
• Strong communication, stakeholder management, and presentation skills, with the ability to explain data-driven insights clearly.
• Ability to work on-site in Kolkata, manage multiple campaigns simultaneously, and meet deadlines in a dynamic environment.