Performance Marketer

Adsperclick; Indore District; On-site; INR 400,000 - 650,000; Full time

Job summary

Adsperclick in Indore is seeking a results-driven Paid Media Specialist to manage campaigns across Meta, Google Ads, and Shopify. You will leverage GTM and analytics data to optimize performance and drive conversions in ecommerce storefronts.

Ideal candidates excel at cross-functional collaboration, staying current with industry trends, and delivering measurable outcomes through data-informed strategies and creative experimentation.

Qualifications

• Experience with Meta Ads and Google Ads across ecommerce
• Proven ability to drive Shopify store sales using paid advertising
• Proficiency with GA, Merchant Center and Meta Pixel
• Strong communication and problem-solving skills

Responsibilities

• Manage paid media campaigns across Meta, Google Ads, Shopify, GTM, and ecommerce marketing channels.
• Optimize ad performance by analyzing data insights from Google Analytics and making data-driven decisions.
• Collaborate with cross-functional teams to develop targeted advertising strategies that drive conversions.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.

Skills

Meta Ads concepts

Google Ads concepts

Shopify Marketing concepts

Ecommerce growth strategies

Communication skills

Problem-solving skills

Tools

Google Analytics

Google Merchant Center

Meta Pixel

Meta Ads Manager

Shopify

Job description

Roles and Responsibilities

• Manage paid media campaigns across Meta, Google Ads, Shopify, GTM, and ecommerce marketing channels.
• Optimize ad performance by analyzing data insights from Google Analytics and making data-driven decisions.
• Collaborate with cross-functional teams to develop targeted advertising strategies that drive conversions.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.

Desired Candidate Profile

• Strong understanding of Meta Ads, Google Ads, Shopify, GTM, Ecommerce Marketing concepts.
• Proficiency in using tools like Google Analytics, Google Merchant Center, Meta Pixel.
• Proven experience in driving sales for Shopify stores* using paid advertising.
• Strong expertise in Meta Ads Manager and Google Ads.
• Hands-on experience with Shopify Marketing and e-commerce growth strategies.
• Excellent communication and problem-solving skills.