Performance Marketer

Ira Hospitality; Hyderabad; On-site; INR 300,000 - 450,000; Full time

Job summary

Ira Hospitality is seeking a growth-minded paid media specialist in Hyderabad to drive ROI for clients through strategic ad campaigns.

Responsibility includes planning across Meta, Google, and LinkedIn, optimizing budgets, and delivering weekly dashboards and optimization plans to improve CPL and ROAS while enhancing revenue attributed to ads and client retention.

Qualifications

• Plan & execute paid media campaigns across Meta, Google and LinkedIn.
• Budget allocation and optimization to maximize ROI.
• Create funnels and coordinate landing pages for campaigns.
• Implement retargeting and lookalike audience strategies.
• Produce performance reports and dashboards for clients.

Responsibilities

• Generate weekly performance dashboards for campaigns.
• Develop scaling strategy reports to boost ROI.
• Create CPL and ROAS optimization plans.
• Monitor KPIs: cost per lead, ROAS, and revenue attributed to ads.
• Contribute to client retention through data-driven insights.

Skills

Paid media planning

Campaign execution

Budget allocation

Funnel creation

Retargeting and lookalike

Performance reporting

Job description

Job Description

Experience: 3–5 Years Location: Hyderabad (Full-Time) Role Objective: Generate measurable ROI for clients via paid media campaigns. Deliverables: Weekly performance dashboards Scaling strategy reports CPL & ROAS optimization plans KPIs: Cost per lead reduction ROAS Revenue attributed to ads Client retention Salary Bandwidth: ₹3,00,000 – ₹4,50,000 per annum

Requirements

• Plan & execute Meta, Google, LinkedIn ad campaigns
• Budget allocation and optimization
• Funnel creation and landing page coordination
• Retargeting & lookalike audience strategy
• Performance reporting