Performance Marketer

Acobloom International; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Acobloom International in Uttar Pradesh is seeking a results-driven Digital Marketing Manager to plan, execute, and optimise paid campaigns across Google Ads and LinkedIn. You will own the campaign lifecycle from audience segmentation to reporting, balancing performance with budget.

The role focuses on lead generation and conversions for India, US, UK, and UAE, with a strong emphasis on testing, data dashboards, and collaborating with content, design, and sales teams to align messaging with

Responsibilities

• Plan, execute, and optimise paid campaigns on Google Ads (Search, Display, PMax) and LinkedIn Campaign Manager across B2B and B2C objectives.
• Manage end-to-end campaign lifecycle strategy, audience segmentation, ad creation, bid management, and reporting — within a 2–3 lakh/month budget.
• Drive lead generation, pipeline growth, and conversions for target geographies: India, US, UK, and UAE.
• Conduct A/B testing on creatives, copies, landing pages, and audience cohorts to continuously improve CPL and ROAS.
• Build and maintain performance dashboards; deliver weekly and monthly reports with actionable insights.
• Collaborate with content, design, and sales teams to align messaging and campaign assets with business goals.
• Monitor competitive landscape and benchmark performance across target markets.
• Ensure accurate conversion tracking via Google Tag Manager, UTM parameters, and CRM integrations.

Job description

Role & responsibilities

• Plan, execute, and optimise paid campaigns on Google Ads (Search, Display, PMax) and LinkedIn Campaign Manager across B2B and B2C objectives.
• Manage end-to-end campaign lifecycle strategy, audience segmentation, ad creation, bid management, and reporting — within a 2–3 lakh/month budget.
• Drive lead generation, pipeline growth, and conversions for target geographies: India, US, UK, and UAE.
• Conduct A/B testing on creatives, copies, landing pages, and audience cohorts to continuously improve CPL and ROAS.
• Build and maintain performance dashboards; deliver weekly and monthly reports with actionable insights.
• Collaborate with content, design, and sales teams to align messaging and campaign assets with business goals.
• Monitor competitive landscape and benchmark performance across target markets.
• Ensure accurate conversion tracking via Google Tag Manager, UTM parameters, and CRM integrations.