Performance Marketer & SEO

Civil Mantra; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Civil Mantra is seeking a performance marketing specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other paid channels. You will conduct keyword and audience research, monitor budgets, and drive lead generation and conversions with data-driven optimization.

The role also involves implementing SEO strategies, tracking conversions with GA4 and related tools, and delivering regular performance reports with actionable insights within project timelines.

Qualifications

• Experience planning, executing and optimizing performance marketing campaigns.
• Proven ability to manage campaigns across paid channels including Google Ads and Meta Ads.
• Strong skills in keyword/audience research and competitor analysis.
• Data-driven approach with rigorous analytics and reporting.

Responsibilities

• Plan, execute and optimize performance marketing campaigns across relevant digital platforms.
• Manage campaigns across Google Ads, Meta Ads and other relevant paid channels
• Develop campaign strategies aligned with lead generation, acquisition and conversion objectives.
• Conduct keyword research, audience research and competitor analysis.
• Monitor campaign performance and optimize budgets, targeting, creatives and bidding strategies.
• Develop and implement SEO strategies to improve organic visibility and website performance.
• Conduct on-page and off-page SEO activities, including keyword mapping, content optimization and technical SEO coordination.
• Monitor rankings, organic traffic, conversions and other relevant SEO metrics.
• Set up and analyze conversion tracking, pixels, GA4 and relevant analytics tools where required.
• Prepare regular performance reports with actionable insights and recommendations.
• Work on a project basis and deliver agreed milestones within defined timelines.

Skills

Google Ads

Meta Ads

Keyword research

Audience research

Competitor analysis

Data-driven optimization

Analytical reporting

Campaign optimization

Tools

GA4

Google Search Console

Google Tag Manager

Job description

Role & responsibilities

• Plan, execute and optimize performance marketing campaigns across relevant digital platforms.
• Manage campaigns across Google Ads, Meta Ads and other relevant paid channels.
• Develop campaign strategies aligned with lead generation, acquisition and conversion objectives.
• Conduct keyword research, audience research and competitor analysis.
• Monitor campaign performance and optimize budgets, targeting, creatives and bidding strategies.
• Develop and implement SEO strategies to improve organic visibility and website performance.
• Conduct on-page and off-page SEO activities, including keyword mapping, content optimization and technical SEO coordination.
• Monitor rankings, organic traffic, conversions and other relevant SEO metrics.
• Set up and analyze conversion tracking, pixels, GA4 and relevant analytics tools where required.
• Prepare regular performance reports with actionable insights and recommendations.
• Work on a project basis and deliver agreed milestones within defined timelines.

Preferred candidate profile

• Strong hands-on experience with Google Ads and Meta Ads.
• Strong understanding of SEO, keyword research and search intent.
• Experience with GA4, Google Search Console, Google Tag Manager and conversion tracking.
• Data-driven approach to campaign optimization.
• Strong analytical and reporting skills.
• Ability to work independently and deliver within project timelines.
• Experience working with AI/SaaS, technology or B2B businesses will be preferred.