Performance Marketer

Civil Mantra; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Civil Mantra Gurugram seeks a results-driven digital marketing leader to optimize B2B funnels across Google, LinkedIn, Meta and other channels. You will define ICPs, build multi-channel campaigns, and align with sales to improve lead quality and revenue.

You will run AB tests, create platform-specific creatives, map buyer journeys, and collaborate with design and content teams to deliver ads, landing pages, and lead magnets that move prospects through the funnel.

Qualifications

• Optimize the acquisition funnel: ads, landing pages, forms, and lead flows.
• Identify conversion drop-offs and recommend improvements using campaign, website, CRM, and sales data.
• Plan and execute A/B tests across campaign messaging, creatives, calls to action, offers, audiences, placements, and landing pages.
• Collaborate with design and content teams to develop high-performing advertisements, case studies, lead magnets, videos, and landing pages.
• Improve conversion rates from visitor to lead, lead to MQL, MQL to SQL, and opportunity to customer.
• Develop platform-specific creatives and messaging for Google, LinkedIn, Facebook, and Instagram audiences.
• Work closely with the sales team to understand lead quality, buyer intent, sales-cycle length, and reasons for lost opportunities.
• Establish definitions for leads, MQLs, SQLs, and sales opportunities.
• Develop campaigns based on sales feedback, customer conversations, successful use cases, and common pain points.
• Support lead-scoring, nurturing, and re-engagement initiatives.
• Ensure campaigns are optimized for qualified sales pipeline and revenue, not only clicks or impressions.

Responsibilities

• Define and refine Consult AI's ideal customer profiles with sales and leadership.
• Build campaigns targeting industries, company sizes, job titles, decision-makers, influencers, and buying committees.
• Use LinkedIn Ads to reach audiences by job function, seniority, industry, and company profile.
• Use Meta Ads to build awareness, generate leads, retarget engaged audiences, and reach decision-makers.
• Develop AB campaigns for high-value target accounts.
• Create personalized campaigns for different industries and buyer personas across stages of buying journey.
• Build retargeting campaigns for website visitors and inactive leads.
• Plan and execute lead-generation campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other channels.
• Focus campaigns on demo bookings, consultation requests, free trials, webinars, content downloads, and qualified leads.
• Manage paid search, paid social, video, display, remarketing, and retargeting campaigns.
• Create and optimize campaigns on Facebook and Instagram via Meta Ads Manager.
• Conduct keyword, audience, competitor, and market research to identify acquisition opportunities.
• Manage budgets and allocate spending by lead quality, pipeline contribution, and ROI.
• Continuously monitor campaign performance and optimize targeting, bidding, placements, creatives, and messaging.

Job description

Role & responsibilities

• Define and refine Consult AIs ideal customer profiles in collaboration with sales and leadership teams.
• Build campaigns targeting relevant industries, company sizes, job titles, decision-makers, influencers, and buying committees.
• Use LinkedIn Ads to reach professional audiences based on job function, seniority, industry, and company profile.
• Use Meta Ads to build awareness, generate leads, retarget engaged audiences, and reach business owners and decision-makers.
• Develop account-based marketing campaigns for high-value target accounts.
• Create personalized campaigns for different industries, use cases, buyer personas, and stages of the buying journey.
• Build retargeting campaigns for website visitors, video viewers, content-engaged audiences, demo-page visitors, and inactive leads
• Plan and execute B2B lead-generation campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital channels.
• Build campaigns focused on demo bookings, consultation requests, free trials, webinar registrations, content downloads, and qualified lead generation.
• Manage paid search, paid social, video, display, remarketing, and retargeting campaigns.
• Create and optimize campaigns on Facebook and Instagram through Meta Ads Manager.
• Conduct keyword, audience, competitor, and market research to identify acquisition opportunities.
• Manage advertising budgets and allocate spending based on lead quality, pipeline contribution, and return on investment.
• Continuously monitor campaign performance and optimize targeting, bidding, placements, creatives, and messaging.

Preferred candidate profile

• Optimize the complete acquisition funnel, including advertisements, landing pages, forms, demo-booking flows, trial sign-ups, and lead-nurturing journeys.
• Identify conversion drop-offs and recommend improvements using campaign, website, CRM, and sales data.
• Plan and execute A/B tests across campaign messaging, creatives, calls to action, offers, audiences, placements, and landing pages.
• Collaborate with design and content teams to develop high-performing advertisements, case studies, lead magnets, videos, and landing pages.
• Improve conversion rates from visitor to lead, lead to marketing-qualified lead, marketing-qualified lead to sales-qualified lead, and opportunity to customer.
• Develop platform-specific creatives and messaging for Google, LinkedIn, Facebook, and Instagram audiences.
• Work closely with the sales team to understand lead quality, customer objections, buyer intent, sales-cycle length, and reasons for lost opportunities.
• Establish clear definitions for leads, marketing-qualified leads, sales-qualified leads, and sales opportunities.
• Develop campaigns based on sales feedback, customer conversations, successful use cases, and common customer pain points.
• Support lead-scoring, nurturing, and re-engagement initiatives.
• Ensure campaigns are optimized for qualified sales pipeline and revenuenot only clicks, impressions, or lead volume.