Performance Marketer

White Bunnie; Dehradun; On-site; INR 600,000 - 1,000,000; Full time

Job summary

White Bunnie is seeking a Performance Marketer to plan, execute, and optimize campaigns across search, social, and display from Dehradun. You will manage paid accounts, conduct keyword research, and track campaigns to improve ROAS and conversions.

The role requires collaboration with design, development, and content teams to create aligned assets and landing pages, and to generate regular performance reports and recommendations for client growth.

Qualifications

• Strong skills in performance marketing: PPC, paid social, and display advertising across major networks.
• Proficiency in analytics and optimization using Google Analytics, Tag Manager, and dashboards.
• Knowledge of SEO basics, audience segmentation, remarketing, budgeting, bidding, and campaign planning.
• Ability to collaborate with creative, content, and development teams to align ad messaging and landing pages.
• Excellent data interpretation, insights presentation, and data-driven decision making.
• Excellent written and verbal communication to explain marketing concepts to non-specialists.
• Bachelor’s degree in Marketing/Business/Communications or equivalent experience.
• Agency or multi-client experience and familiarity with web design/development workflows are beneficial.

Responsibilities

• Plan, execute, and optimize performance-driven campaigns across search, social and display.
• Manage paid advertising accounts and perform keyword and audience research.
• Set up, track, and analyze campaigns to improve ROAS and conversion rates.
• Collaborate with design, development, and content teams to create aligned landing pages and assets.
• Prepare regular performance reports and actionable recommendations.
• Stay updated on industry trends and test new strategies and tools.

Skills

PPC advertising

Google Ads

Meta Ads

Display Advertising

Analytics & optimization

A/B testing

Funnel analysis

SEO basics

Budgeting & bidding

Collaboration with teams

Data-driven decisions

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Data dashboards

Job description

Company Description

White Bunnie is a web design, development, and digital marketing company that has been delivering services to global clients since 2013. The company operates offices in India, Canada, and the USA, supporting a diverse range of industries and business sizes. White Bunnie focuses on transforming client ideas and innovations into practical digital solutions through a thoughtful and structured approach. Team members collaborate closely with clients to build impactful online experiences and measurable marketing results. The organization values creativity, technical excellence, and a commitment to long-term client partnerships.

Role Description

The Performance Marketer role at White Bunnie is a full-time, on-site position based in Dehradun. The individual in this role will be responsible for planning, executing, and optimizing performance-driven digital marketing campaigns across channels such as search, social, and display. Day-to-day tasks include managing paid advertising accounts, conducting keyword and audience research, setting up and tracking campaigns, and analyzing data to improve return on ad spend and conversion rates. The Performance Marketer will collaborate with the design, development, and content teams to create aligned landing pages and marketing assets, while preparing regular performance reports and recommendations. This role also involves staying updated on industry trends, testing new strategies and tools, and contributing to overall digital growth objectives for client accounts.

Qualifications

• Strong skills in performance marketing domains such as paid search (PPC), paid social, and display advertising, with experience managing campaigns on platforms like Google Ads, Meta Ads, and other major ad networks.
• Proficiency in analytics and optimization, including use of tools such as Google Analytics, Google Tag Manager, and data dashboards, as well as familiarity with A/B testing, conversion rate optimization, and funnel analysis.
• Knowledge of digital marketing fundamentals, including SEO basics, audience segmentation, remarketing strategies, budgeting, bidding, and campaign planning aligned with business goals.
• Ability to collaborate effectively with creative, content, and development teams to align ad messaging, landing pages, and user experience with performance objectives.
• Strong quantitative and problem-solving skills, with the ability to interpret data, present insights clearly, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to explain complex marketing concepts to non-specialist stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
• Prior experience in an agency or multi-client environment and familiarity with web design and development workflows is beneficial.